9 Best Influencer Marketing Platforms for Small Businesses 

Are you looking for the best way to promote your products or services while also boosting your online presence? You just need an influencer marketing platform to help get your business out there.

Influencer marketing is all about teaming up with popular users on social media, usually on platforms like Instagram, TikTok, and YouTube, so their audience can find out about your business and what you offer.

But putting together a successful influencer marketing program takes much effort. You’ll need to find the right influencers, reach out to them, create a content plan, and so much more.

This is where influencer marketing platforms step in. There are various software options out there that can help you discover influencers, launch effective campaigns, and monitor how well they are doing. They can help you create an exceptional influencer marketing campaign.

To help you get started, we’ve compiled a list of 9 influencer marketing platforms to pick from. We will also provide a few tips on how to choose the best software for your needs.

What Makes an Influencer Marketing Platform Ideal for Small Businesses?

Before we look at these platforms, let’s talk about what makes an influencer marketing platform ideal for small businesses. 

Here are some factors that make influencer marketing platforms suitable for small businesses:

• Affordable and scalable: Influencer marketing platforms that are ideal for small businesses should be affordable. This allows the small business to scale with minimal costs.
• User-friendly: A suitable influencer marketing platform must be user-friendly. This means its interfaces allow businesses to manage influencer campaigns seamlessly.
• Data-driven: A suitable marketing platform must also be data-driven. It must offer insights into audience demographics and engagement metrics.

9 Best Influencer Marketing Platforms for Small Businesses

Having highlighted what makes an influencer marketing platform suitable for small businesses, here are the top 9 platforms that small businesses and startups can leverage to promote their products or services

1. Shopify collabs
2. NeoReach 
3. Traackr 
4. Influence.co
5. Shoutcart
6. IZEA flex
7. CreatorIQ 
8. Sprout Social
9. Brandwatch influence 

Now, let’s look at each of these platforms to see their advantages and how they can help you as a small business owner.

1. Shopify Collabs

The first influencer marketing platform on the list is Shopify Collabs. Shopify Collabs connects you with top influencers who align with your brand values and aesthetic. As a small business owner, this is what you need to scale faster in times of Influencer marketing.

With Shopify Collabs, you can easily discover and partner with creators who will showcase your products to their engaged audiences and take your business to the next level.

You can also save time running your creator program by offering instant commission incentives to all creators. This is done in the Collabs Network to automate affiliate commission payouts.

Keep in mind that joining the Collabs Network allows creators to generate affiliate links themselves, which is great for growth. However, this also means you will have less control over who promotes your brand.

2. NeoReach

NeoReach is another influencer marketing platform that provides managed services. Its software features an advanced influencer search engine. It allows you to filter search results by keywords, social platforms, profile performance, and audience demographics⁠. This allows you to easily find all types of influencers, so you can pick the right fit for any type of campaign you want to run.

3. Traackr

Traackr’s influencer marketing platform is an online software that allows small businesses to define attribution models for their influencers. As a small business owner, you can easily track conversions and other deliverables. This will help you to manage your workflow and get detailed reports on the impact of your influencer marketing campaigns.

Traackr’s robust creator search tools include hyper-specific filters and the ability to save searches. This feature allows you to get notified of new creators who match your criteria. It also comes with a creator lookalike tool for easily finding candidates similar to your favorite influencers.

4. Influencer.co 

Influence.co is essentially a directory and portfolio site where influencers can showcase themselves. Their pricing model focuses on helping influencers promote their brand, so small businesses like yours can use it for free outreach to relevant influencers.

Each Influencer.co profile includes a collection of content the influencer has created for past brand partnerships.Influencer.co also shows all the platforms where influencers have built their audience. It’s a great option for small businesses to connect with quality influencers for free. However, to unlock unlimited searches, detailed audience insights, and campaign tools, you will need to upgrade to the Pro plan, which costs $600 per month.

5. Shoutcart

Shoutcart is another great influencer marketing platform. It is an influencer marketplace where anyone can buy a “shoutout.” Shoutcart’s wide range of creators makes influencer discovery adaptable to any price range. This makes it an ideal platform for small businesses or startups to grow.

Shoutcart also provides management tools for vetting any influencers you want to work with. This includes influencer marketing statistics for each creator, plus a unique influencer score. It also helps you avoid fake followers that can harm your brand’s interaction on social media.

6. IZEA flex 

IZEA Flex is a suite of creator management tools from IZEA. This is an influencer marketing platform that offers an influencer database. IZEA Flex includes contact management, social listening, and campaign-building tools. It also includes a variety of options for measuring campaign performance.

This is suitable for small businesses that want to try a mid-priced solution, Plans start at $165/month. IZEA charges a flat fee of $2 per transaction. It’s also one of a handful of platforms with a free trial.

7. CreatorIQ 

CreatorIQ is an advanced influencer marketing platform that offers tools for campaign execution, reporting, and insights. This helps small businesses like yours take an outcome-driven approach to their influencer partnerships and campaigns. 

Its influencer database includes more than 20 million social media profiles across all social media platforms. This is along with a fully customizable set of filters to make finding the right influencer fast and easy.

8. Sprout Social 

Sprout Social is a social media management platform. This means that, unlike some of the tools on this list, it is not purpose-built for influencer marketing. But Sprout recognizes that influencer relationships are a major part of a well-rounded social media strategy.

The platform includes access to an influencer directory and competitor analysis tools for building your influencer strategy. It also includes an influencer CRM to keep track of your content creators.

This is best for small businesses in search of a social media management platform. Sprout comes with a built-in influencer marketing campaign tool. 

9. Brandwatch influence 

Lastly, on our list is Brandwatch Influence. This is a type of influencer marketing platform that has tools for every aspect of influencer marketing. It finds creators within its discovery tool that tracks more than 24 million influencers. It also manages relationships with those creators by paying them for their work.

Also, you will have what you need to launch your first influencer campaign with Brandwatch Influence. This is best for small businesses that are familiar with social media management tools.

Tips For Choosing the Best Influencer Marketing Platform for Your Business

After a careful look at the top 9 influencer marketing platforms, the following tips will help you choose the right influencer marketing platform for your business:

1. Create a budget

Influencer marketing costs money. Even with a free tool like Shopify Collabs, you will still need to pay the influencers.

Creating an influencer marketing budget can help guide your strategy. This is because your budget can help determine:

• How many creators do you partner with, and what rate can you offer them?
• The type and number of influencer marketing campaigns you can execute.
• The tools you will use to manage your influencer marketing campaigns.

So, creating a budget helps you make a defined choice.

2. Track and measure campaigns

One advantage of using an influencer marketing platform is the ability to analyze your influencer marketing data. When you set up a new platform, make sure it tracks and reports on the metrics most important to you.

3. Evaluate your influencer marketing campaigns’ performance

Lastly, ensure to evaluate your influencer marketing campaign performance. This should be done at a regular pace, such as once a month. This allows you to make adjustments when necessary.

Conclusion

Choosing the best influencer marketing platform can help scale your business to new heights by driving engagement, increasing brand visibility, and maximizing ROI. If you need expert guidance on selecting the right platform and implementing effective strategies, book a consultation call with us at Techdella. We are here to help your business succeed.