Startup Marketing Team Structure at Every Stage
Who to hire, when, and what each stage of your startup marketing team should own: from founder-led validation to a full department, with a stage table…
TechDella Journal: search, AI and building better products
Featured guide
In Startups
What Is Vibe Coding? A Founder’s Guide for 2026
Vibe coding means building software by prompting AI and judging the result, not the code. Here's where it helps founders build an MVP, and where it quietly breaks.
Notes on getting found
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Startup Hiring Strategy: Employee, Contractor or Fractional?
When to hire employees, contractors, fractional leaders or an agency, what each really costs, and the misclassification rules founders in the US, UK and Nigeria need…
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Startup Funding Stages: A Guide for African Founders
Pre-seed, seed, Series A and beyond, explained for founders building in Africa, with 2025 funding data from Partech, Briter and Africa: The Big Deal.
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SAMPLE: What is AI search optimization, and why should businesses care?
Your buyers are asking AI tools for recommendations. Here's how those answers come together, and what you can realistically influence.
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SAFE Note Guide: Clauses, Caps and Dilution Explained
How Y Combinator's post-money SAFE works: the valuation cap, discount, MFN and pro rata side letter, what happens in an acquisition or shutdown, and the dilution…
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Product Validation for Startups: Test Your Idea First
Product validation is collecting evidence that people will use and pay for your product before you build it. Here's a practical 8-step process and an evidence…
