How to Create the Best SaaS Ads in 2025

If you have a poor SaaS Ad strategy, then no matter how great your software is, people just won’t click that button. They won’t request for a demo—and they certainly won’t sign up for a free trial. 

Creating the perfect SaaS Ad takes time, effort, and a deep knowledge of your audience. You’ll need to know where your target audience spends most of their time so you can choose an advertising channel that meets them where they’re at.

In this article, we’ll discuss the top performing SaaS Ad channels and take a look at some incredible SaaS Ads examples. 

What Are SaaS Ads and Why Do They Matter in 2025?

A SaaS Ad is any paid messaging that drives awareness, leads, or trials for a Software as a Service. Simply put, it’s a type of advertising that is used to promote a software product.

The goal is to boost brand awareness, attract qualified leads, increase free trial signups or demo requests, re-engage churned customers, or maybe even all four. The specific goal of a SaaS Ad depends on what you’re trying to achieve at the moment. 

Before we dive into the different SaaS Ad channels, let’s take a quick look at the benefits of paid advertising for SaaS brands:

• Targeted Reach: A well-targeted SaaS Ad can fill your pipeline faster than organic content alone. Organic marketing is effective and necessary but it often struggles to perform well on its own. When you pair it with paid ads, you can target your specific audience and get better results.
• Scalability: Digital advertising platforms make it easy to create scalable marketing campaigns that can cater to individuals, startups, and enterprises. 
• Measurable Results: Calculating your ROI is a lot easier with paid advertising. Analytics tools, like Google Analytics, give you a full report on the performance of your SaaS Ad. From that, you can figure out what’s working and what needs to change.

With that out of the way, it’s time to check out the top performing SaaS Ad channels—this is where the real gold is so keep reading.

Top Performing SaaS Ad Channels in 2025

To run an effective SaaS Ad, you’ll need to choose the right strategy, platform, and format. In this section, we’ll cover the best SaaS Ad examples. We’ll talk about popular channels like Google Ads SaaS and Facebook Ad SaaS, upcoming channels like LinkedIn, Twitter, and TikTok, and SaaS Ad formats like video Ads. 

Let’s get right into it.

Google Ads for SaaS Companies

Google Ads is the preferred platform for many business owners, from SaaS founders to ecommerce brands to fintech startups. Lots of people gravitate towards this option, which is why it’s no surprise that it’s the first on our list. 

SaaS Google Ads allow for highly targeted advertising. Your Ads are only shown to people who search for specific phrases. This means you can choose keywords your target audience is likely to search.

To find keywords like this, you’ll need to research and think deep. Ask yourself: What problem is my audience trying to solve? 

When you’ve chosen the keyword(s), you can heAd over to Google Ads and bid on it. This way, every time someone searches that keyword, your SaaS Ad is displayed. 

The format for a SaaS Google Ad is text based, meaning the heavy lifting falls on the effectiveness of your copy. Your headline should speak directly to your audience and incite them to click the link. This should direct them to your company website or to a landing page where you’ve detailed the benefits of your product. 

Facebook Ads for SaaS Companies

The Google Ads vs Facebook Ads debate is an old one, with some people arguing that Facebook Ads just aren’t as effective as they used to be because less people are using the platform. To that, we’d like to point out Facebook’s 2.11 billion daily active users. With so many people logging onto the platform every day, it’s safe to say Facebook Ads will continue to be an option for a long time.

But is it a good option for SaaS Ads? 

The simple answer is yes. SaaS Facebook Ads are a powerful option for driving sales and conversions. These Ads are displayed to Facebook users daily, allowing more people to interact with your brand. 

The best SaaS Facebook Ads need two things: Eye-catching visuals and benefit-driven copy. Unlike Google Ads which are text based, Facebook Ads use a combination of visuals and text, giving you two opportunities to convert your audience—all in one ad. 

Let’s check out some SaaS Facebook Ad examples. 

Here’s a look at how Shopify used visuals and text to attract customers: 

And we love this example from Hotjar, a platform that uses heat maps to show you how your users are engaging with your website. The visual is eye-catching and tells a story without needing words. Paired with a simple and straightforward caption, it produces a SaaS Ad that’s conversion-focused and effective. 

LinkedIn Ads for SaaS Companies

LinkedIn is perfect for B2B SaaS Ads that speak directly to decision-makers. The platform is known for being the hub where all professionals are gathered, making it the ideal place to target key players in various companies. 

The interesting thing about LinkedIn is that for a platform known for its seriousness, some of the most effective Ads tend to come in the form of memes. Here’s an example from Walnut, a platform that helps you create interactive demos. 

And another one from Intercom. 

B2B SaaS LinkedIn Ads go a long way because the people who interact with these Ads are already on a platform where business discussions are the order of the day. 

The Ad you create should speak directly to your customer. They should see themselves reflected in the image and copy you share. PandaDoc does that perfectly in the example below:

Emerging Platforms for SaaS Advertising

Now that we’ve covered the big players, let’s take a look at some emerging platforms in SaaS advertising:

TikTok Ads for SaaS Companies

It may seem unorthodox to have a SaaS Ad on TikTok, but it’s becoming a popular choice for many business owners.

However, Ads on this platform are a bit trickier to create. People go to TikTok to escape, they go for a quick dopamine hit and scroll away fast when a video doesn’t offer that. A good TikTok SaaS Ad works best when it feels natural, not salesy.

Focus on creating content people actually want to see and less on trying to sell to them. That’s how you pull them in.

Twitter Ads for B2B SaaS Products

Twitter is another platform with a very niche audience. Users are interested in think pieces, controversial opinions, funny or relatable stories, celebrity gossip, and world news. Still, somewhere on that platform, there’s a space for SaaS Ads. 

Like TikTok, you want to avoid being too salesy. Instead, create content that makes people think. Twitter SaaS Ads can be used for sharing timely and concise information about product launches, webinar promotions, and industry insights.

YouTube & Short-Form Video Ads for SaaS

SaaS Video Ads are slowly becoming one the most popular format choices for SaaS advertising—particularly short form videos. 

We’re all aware of this world’s dwindling attention span. A short SaaS video Ad is a great way to capture attention and pass your message before people scroll away. And there are several platforms where you can place this ad. 

YouTube, Instagram, Facebook, TikTok, and even LinkedIn all provide a platform for you to distribute your video Ads. The best SaaS video Ads are short, to the point, and contain the right messaging.

How to Create the Best SaaS Ads in 2025

In this day and age, with so many new SaaS brands popping up, your company just might not survive if you don’t implement a SaaS Ad strategy. Without it, your product will be buried under the sea of new brands showing up and older brands that dedicate time and resources to advertising their product. 

So here’s how you can create a SaaS Ad strategy that actually works: 

Step 1 – Identify Your Ideal Buyer Persona

A buyer persona describes your ideal customer in painful detail—everything from their job title to their favorite Wednesday brunch meal. You need to know it all.

To create a good buyer persona, you’ll need to understand your customers on a deeper level. Knowing your customer is a fundamental part of any advertising strategy. A SaaS ad personalized to your audience builds trust faster than a generic one.

Every message, visual, and copy should be tailored to your ideal buyer persona. Spend time understanding your audience and creating buyer personas that describe each section of your audience. 

Step 2 – Choose the Right Ad Platform Based on Budget and Goals

The ad platform you choose is as important, if not more important, than the ad itself. In the process of understanding your customers, you’ll likely discover where they spend most of their time, and that’s where you want to meet them. 

You should never make your customers come to you. Go to them instead. Place your SaaS Ad where they already are. 

Choosing the right ad platform also means choosing one that aligns with your budget and goals. Some platforms are better for conversions, like Google Ads, while others are better for building brand awareness, like Facebook Ads. 

In the end, whether you choose Google, Facebook, LinkedIn, or Twitter, what truly matters is that your SaaS Ad offers value.

Step 3 – Craft Powerful SaaS Ad Copy

The copy that accompanies your SaaS Ad carries a huge weight on its shoulders, and this goes for both visual and text-based ads. A short caption on a LinkedIn Ad could be what motivates your audience to take action. 

Your words, tone, phrasing, and even sentence length all affect the success of your SaaS Ad. Here are some tips for writing great Ad copy:

• Show value, not features: Show your audience how using your software product will improve their lives. 
• Speak your audience’s language: Use words your audience is familiar with. Don’t confuse them with industry jargon. 
• Trigger an emotion: It could be joy, desire, longing, or FOMO, just make them feel something.

Step 4 – Use Attention-Grabbing Designs

While the copy carries the bulk of the load, the rest of it is left to the visuals, whether it’s a video or a picture. 

Your design should be compelling enough to make them stop scrolling and listen to what you have to say.

If you don’t have an in-house graphic designer and your ad budget just isn’t enough to hire extra help, then here are some free tools for creating ad visuals:

• Canva
• Figma
• Adobe Express

Step 5 – Build Landing Pages That Convert

Your ad gets people to click, but it’s your landing page that gets them to convert. A great landing page takes readers on a journey with only one destination—a signup. 

The words, images, and layout of your landing page should be tailored to your specific audience. Hit them where it hurts with undeniable facts that make them see why they can’t live without your product. 

Add testimonials from former clients to prove to them that you’re legit, and most importantly, make your CTA button impossible to ignore. 

Step 6 – Launch, Track, and Optimize

The battle doesn’t end after your SaaS ad is launched. You’ll need to track how well it’s doing and figure out how you can make it better. 

Conduct A/B tests on your ads and landing pages to discover which ones convert better. Then use that data to optimize the whole process and make it better. 

The best SaaS ads are the ones that never stop getting better.