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Startups

13 articles.

  • Startups9 min read

    What Is Vibe Coding? A Founder’s Guide for 2026

    Vibe coding means building software by prompting AI and judging the result, not the code. Here's where it helps founders build an MVP, and where it…

    Joanna Okedara-Kalu

  • Startups7 min read

    Startup Marketing Team Structure at Every Stage

    Who to hire, when, and what each stage of your startup marketing team should own: from founder-led validation to a full department, with a stage table…

    Joanna Okedara-Kalu

  • Startups8 min read

    How to Get Your First 100 Customers: A 30-Day Plan

    A week-by-week plan for finding your first customers by hand: a narrow target, community work, direct outreach, a page that converts, and honest channel math.

    Joanna Okedara-Kalu

  • Startups9 min read

    How to Launch a New Product: A Step-by-Step Guide

    The essentials of a product launch: a clear vision, real validation, a pre-launch audience, two or three channels, a coordinated launch week, and the metrics that…

    Joanna Okedara-Kalu

  • Startups8 min read

    How to Develop an MVP for Your Startup: 10 Steps

    A step-by-step way to develop an MVP: pick the one assumption that could sink you, choose the cheapest test that answers it, and build only what…

    Omolola Akiyode

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