Which Digital Marketing Strategies Are the Most Effective?

In this article, you’ll learn all you need to know about the most effective digital marketing strategies. 

You’ll learn what a digital marketing strategy is and which strategies are the most effective. Prepare to also get a 5-step guide. This guide will walk you through how to create your own strategy. 

With that in mind, let’s get into it!

Side note, if you want to grow your brand, you’re in the right place. We offer a boatload of digital marketing strategy services so be sure to check them out!

Back to the article.

What are Digital Marketing Strategies?

A digital marketing strategy is a plan to promote your business by using a variety of online channels. It’s created to reach, engage, and convert through online marketing.

You need to choose the right digital marketing channel. It’s not easy but we’ll be helping you do that.

We’ll talk about digital marketing strategy examples soon. First, let’s look at why they matter.

Why Digital Marketing Strategies Are Beneficial for Your Business

Digital marketing strategies are the main part of a marketing plan. They impact the success of your business.

These are the main benefits of an effective digital marketing strategy:

• Boosts brand awareness: It helps spread awareness for your brand.
• Drives traffic to the website: It attracts people to your company’s website.
• Engages customers: You must continue to engage your customers throughout their journey. 
• Generates leads: It helps nurture leads and convert them into paying customers.
• Grow sales and revenue: Digital marketing converts people into customers. This will increase revenue. 
• Rise above the competition: Be more memorable than your competition.

What are the Most Effective Digital Marketing Strategies?

Quality online marketing lets more people know about your brand. And in turn, converts those people into loyal customers.

So what are these strategies and which ones are most effective?

Let’s find out!

1. Search engine optimization (SEO)

Starting off strong with search engine optimization. 

SEO is every non-paid strategy that increases ranking on search engine result pages. It’s an organic way to make your brand more known. This means that your potential customers can find and connect with you.

There are many SEO strategies. One example is on-page SEO which deals with optimizing your own website. There’s also off-page SEO which refers to the steps you take to build brand authority through other sites. 

Other strategies are keyword research, local SEO, technical SEO, and lots more. Learn more about search engine optimization here. 

2. Social Media Marketing

This is another digital marketing strategy example. Growing your business with social media helps you to connect with your customers.

Social media platforms allow you to reach people. Create a business account and grow a community on these platforms. Doing this will boost brand awareness and engagement.

Social media marketing comes with its own incredible lineup of strategies to boost business growth. Try them out to know the right one for your brand. 

3. Influencer Marketing

Influencer marketing means partnering with a social media influencer. This way you bring your brand to their audience. Influencer marketing helps to build trust with people. It strengthens the communities you built on social media.

To do this, the influencer’s current audience should be your target audience. This allows you to place your brand in front of the right people.

This strategy works for many situations. You can display new products, let people know about upcoming events, or run a giveaway. 

This way, more people get to know about your brand. It also helps to tap into new markets. The benefits of influencer advertising marketing are many. 

4. Pay-Per-Click (PPC) Advertising

The pay-per-click model is an ad that charges you every time someone clicks on your ad. It makes it easy to reach the specific audience you have in mind. 

This is how you do it:

You bid on a keyword that relates to your target audience. Choose a phrase you know will interest your potential customer.

When that customer searches the keyword, your ad appears at the top of the page. It even comes before the coveted number 1 spot. 

PPC makes it easier to meet your customers right when you need to. You have to bid on keywords that have transactional search intent. This way you can focus on customers who are ready to take that next step.

5. Content Marketing

Content marketing is all about creating amazing content and sharing it. Most digital marketing strategies use content marketing.

The goal is to increase brand awareness and make people trust you. This inspires them to take action.

This strategy is less about selling to your audience. The focus is on educating them. With a digital content marketing strategy, the goal is to answer your customer’s questions. Make them see you as the person who knows everything on a subject.

So when they’re ready to buy, your brand is who they think of.

Creating a content marketing strategy will have wonderful benefits for your brand. Statista ranks content marketing as one of the most effective marketing strategies worldwide. 

6. Email Marketing

Back in the day, mailmen rode around town delivering messages. They placed letters in metallic boxes perched on the front lawn. 

And while we still do that, we now have a much more effective way to deliver mail. One that allows you to reach your customers at the speed of light—or the speed of your WiFi.

Email marketing gives all the attention to the right people. Customers who have already expressed interest in your brand receive emails. You can make the most of this interest by using tailored emails to encourage action.

And existing customers are not left out! 

The right email marketing strategy helps keep your existing customers. 

7. Referral Marketing

People love discounts and you can gain from that!

With referral marketing, you use existing customers to gain new ones. Then they get rewards in return. 

Referral marketing usually follows a three-step process:

• You create a referral program with mouthwatering incentives. Things that your customers can’t resist.
• Your customer gets a unique code or link to share with their friends and invite them to check out your business.
• Both of them will get a reward every time someone uses the code or link.

This strategy is perfect for getting new customers. It also makes old customers support your brand.

How to Create a Digital Marketing Strategy

You’ve learned the digital marketing strategy examples. Now it’s time to know how to use them. 

Here’s a 5-step guide to help you choose a digital marketing strategy:

1. Define Your Goals

Set SMART goals. These are goals that are Specific, Measurable, Achievable, Relevant, and lastly, Time-bound.

2. Understand Your Target Audience

Every strategy you create should align with a unique buyer persona. To do this, you need to study your target audience—that way you can speak to them directly. 

3. Choose The Right Channels

Find out which digital marketing channel is best for your audience. This will help you know where to promote your content.

4. Analyze The Competition

To thrive in the online marketing world, you must know your competition. This helps you discover ways to do better. Take the time to examine industry trends, gaps, and opportunities.

5. Create a Content Strategy

For the final step, develop high-quality content that is engaging, informative, and valuable. Address your customer’s pain points and show them that you understand. This creates a great digital content marketing strategy.

Then share your content on your chosen channels. Be sure to pay attention to how your audience responds. Their response will let you know what you should keep doing. And what you should stop.

Digital Marketing Strategies for Start-ups

The section above gave you a digital marketing strategy template. Now, it’s time to apply that to your start-up.

The early stages of any business is a crucial time. What you do here determines the success of your brand. This is why applying the right strategy is so important.

There are many digital marketing strategies for start-ups. These include:

• Sharing good content that engages your audience
• Using SEO tactics to boost search rankings 
• Making your brand memorable with content that attracts
• Posting on social media to reach your audience in different ways
• Making your customers happy by creating a user-friendly site
• Converting customers with email marketing 
• Checking-in often to see what needs to improve.