HubSpot vs Salesforce: Which is better in 2025?

There’s a question on your mind. HubSpot vs Salesforce. You’re wondering which one is right for your business.

Let’s find an answer to that burning question. 

Keep reading and watch as these two industry giants go head to head in this article. Trust me, you don’t want to miss this. 

In the orange corner, we have HubSpot. And in the blue corner, we have Salesforce. 

Let’s see who wins!

HubSpot vs Salesforce: Key Differences

Customers are at the heart of every business. Achieving business growth is easier when you have a strong relationship with your customers. 

Customer relationship management (CRM) systems allow you to build that relationship. They are tools that help you engage with every stage of your customer’s journey. 

Choosing the right CRM software is an important decision. And we know this detailed comparison will help you make it with ease. 

We’ll be comparing HubSpot vs Salesforce. We’ll take a look at their features and see which one comes out on top. 

Here’s a breakdown of what each platform brings to the table.

Round 1: HubSpot vs Salesforce: User Experience & Ease of Use

A good CRM should provide a seamless user experience. It should be easy to use and navigate without much technical expertise.

So which is better: HubSpot vs Salesforce?

HubSpot comes out strong in this round. It has beginner-friendly features that make it easy for anyone to use. 

On the other hand, Salesforce offers better customization. But it falls short in terms of ease. Mastering this CRM takes extra effort. 

Winner: This round goes to HubSpot.

Round 2: HubSpot vs Salesforce: Pricing Comparison 

As a business owner, you’re constantly trying to cut costs and maximize profits. That’s why choosing an affordable CRM is so important. 

The question is, which CRM is better for your budget? 

HubSpot vs Salesforce—which one gives you the best value for your money? 

HubSpot gives you the chance to try out their platform before you part with your money. They offer a free plan that’s perfect for anyone just starting out. 

Salesforce does not offer a free plan. However, what they lack in free plans, they more than makeup for with advanced features. Still, small businesses might struggle with paying money from the get-go. 

Winner: HubSpot wins again.

Round 3: HubSpot vs Salesforce: Features & Functionalities Breakdown

It’s easy. It’s affordable. But does it get the job done?

Let’s find out. 

It’s time to compare the features of HubSpot CRM vs Salesforce. 

HubSpot is a strong contender in this round but Salesforce has it beat. Salesforce offers far more advanced features. From AI insights to next-level customization. 

Salesforce is a great choice for businesses who want to step up their CRM game. The only downside is it requires a level of technical know-how that some people might not have. 

In terms of customization, HubSpot falls short when compared to Salesforce. But it’s not out of the ring just yet. HubSpot provides built-in sales and marketing tools. 

This allows you to manage everything all in one place. Nurture your leads, manage your email marketing campaigns, and offer customer support. It’s all available on HubSpot CRM. 

Winner: Salesforce takes this round. HubSpot is a lot easier to use and perfect for small teams. But Salesforce functionalities are much better. 

HubSpot vs Salesforce: Which CRM is Best for Small Business Growth?

The CRM you choose will depend on your business’s goals, size, and budget. HubSpot vs Salesforce is a debate that ultimately comes down to your needs.

HubSpot is perfect for businesses in the early stages of growth. It offers easy-to-use tools that make scaling your business super easy. This all-in-one platform allows you to manage sales, marketing, and customer service. It also has a free plan and budget-friendly pricing tiers. 

However, small businesses with more complex needs might want to swing in Salesforce’s direction. Its advanced functionalities make it the better choice for businesses that require flexibility. 

With high-level customization and AI-powered insights, it’s no surprise that Salesforce is the top pick for larger companies. 

Who Are the Biggest Competitors of HubSpot and Salesforce?

So we’ve talked about the heavy hitters. But they’re not the only contenders in the ring. There are other CRM platforms fighting for the chance to be the best. 

Top Alternatives to HubSpot vs Salesforce in 2025

If you’re over the whole HubSpot vs Salesforce discussion. And you want to check out other CRM software. 

Then here are the best alternatives to HubSpot vs Salesforce:

Zoho CRM: This software combines impressive features with affordable pricing. It takes the best parts of HubSpot and Salesforce. Zoho CRM provides sales, marketing, and customer service capabilities. It also offers product management tools. 

Pipedrive: True to its name, Pipedrive focuses on managing the sales pipeline. With this CRM, you can create clear visuals of your customer’s journey. This allows you to track them through every stage. It doesn’t have a free plan. But it makes a suitable CRM for businesses willing to make the investment. 

Freshsales: This is a top contender in the CRM world. Freshsales is often praised for its seamless integration with other tools. The software provides advanced customization features. Its interface is easy to understand and intuitive.