13 Profitable Digital Products To Sell Online in 2025

Are you wondering what products will be trending in 2025 or what’s the best thing to sell in 2025 to build a profitable online business? Digital products are the answer. Digital products are items or media that can be sold online repeatedly without inventory concerns. Examples include online courses, PDF guides, mobile apps, templates, and ebooks.

The digital products market is experiencing exponential growth, making it one of the fastest growing business opportunities right now. Whether you’re a creator, entrepreneur, or business owner looking to generate passive income, digital products offer an accessible entry point into online commerce.

This comprehensive guide will explore the top digital products to sell in 2025, why they’re profitable, and how you can get started building your digital product empire.

Why Sell Digital Products in 2025?

Before diving into what is the best selling digital product, let’s understand why digital products have become the preferred choice for entrepreneurs worldwide. The future of digital marketing in 2025 is heavily focused on scalable, automated income streams—and digital products fit this model perfectly.

1. Passive Income Potential

The beauty of digital products is that after you set up your sales funnel, you can keep making sales without needing to make so much effort. It’s like having a system set up to bring in money in the background, or sleeping while you are making money. Unlike traditional products that require constant restocking and shipping, digital products work for you 24/7.

Once created, a digital product can generate income for years with minimal maintenance. This makes it ideal for building long-term wealth and financial freedom.

2. Unmatched Flexibility and Freedom

It is flexible and gives you more time to focus on other things. You can set your schedules and work whenever you want. Digital product businesses can be operated from anywhere in the world with just a laptop and internet connection.

This flexibility makes digital products perfect for parents, students, remote workers, and anyone looking to escape the traditional 9-to-5 grind. You’re in complete control of your time and income potential.

3. Minimal Start-Up Costs

You do not need huge capital, investments, or shareholders to get started. All you need is to create a quality product that works with your budget. Unlike physical products that require manufacturing, warehousing, and shipping infrastructure, digital products can be created with tools you likely already have.

Many successful digital product creators started with less than $100, using free or low-cost software and platforms to build and sell their products.

4. Easy to Manage and Scale

You can set your prices for the products you offer, without any middlemen like retailers or distributors taking a cut. This means you can earn the majority, if not all, of the profits from your sales. Digital products eliminate complex supply chain management and allow you to focus on creating value and marketing.

Scaling a digital product business is as simple as increasing your marketing efforts—there’s no need to worry about production capacity or fulfillment logistics.

5. Never Run Out of Stock

Digital products are long-lasting and never run out of stock. You can sell as many copies of your digital products as you want. Customers can pay to download it anytime they want. Whether you sell one copy or one million copies, your production costs remain virtually the same.

This infinite inventory potential means your earning capacity is truly unlimited, making digital products one of the most scalable business models available.

6. Global Reach and Instant Delivery

Anyone with an internet connection can sell and purchase a digital product that can be delivered instantly to customers anywhere in the world. This global accessibility opens up markets that would be impossible to reach with physical products.

Instant delivery also means immediate gratification for customers and faster cash flow for you. There’s no waiting for shipping or dealing with international logistics.

Top 13 Digital Products to Sell in 2025

If you’re asking yourself “what is the most selling product in 2025?” or “what should I dropship in 2025?”, the answer lies in digital products. The Internet offers a wide range of opportunities for selling various digital products and services. Here are the most profitable options:

• Online Courses
• Templates
• Photography
• E-Books
• Software and mobile apps
• Membership Sites
• Website themes
• Tutorials and Guides
• Music and audio files
• Fonts
• Digital arts
• Professional services
• Web-based applications (SaaS)

1. Online Courses

An online course is consistently ranked as one of the best digital products to sell online, and this trend continues to accelerate in 2025. The global e-learning market is projected to reach over $457 billion by 2026, making online courses one of the most lucrative digital products available.

The world is revolving, and innovations are coming up. A lot of people, be it professionals, business owners, entrepreneurs, freelancers, students, all and sundry, are always looking to improve their skills and learn new things. The future of digital marketing in 2025 is about education-based selling, and online courses perfectly fit this model.

For this reason, if you are an expert or very knowledgeable in a particular area, like:

• Photography and videography
• Graphic design and UI/UX
• Cooking and baking
• Sewing and fashion design
• Freelancing and remote work
• Artificial intelligence and machine learning
• Using Excel, Google Sheets, and AI tools like ChatGPT
• Real estate investing and flipping
• Cryptocurrency and blockchain technology
• Job search strategies and career development
• Social media marketing and content creation
• Personal finance and wealth building

You can decide to sell your knowledge by creating a course in the form of video, audio, or PDF. The beauty of online courses is that people are willing to pay premium prices for structured, comprehensive learning experiences that help them achieve specific goals.

If you’re looking to avoid the stress of managing your course platform and handling marketing, you have the option to sell your online course on popular marketplaces such as Udemy, Coursera, Teachable, or Skillshare.

These platforms have a global reach and can handle the hosting and promotion of your course for you. Once your course meets their quality standards, they will feature it in their library and actively promote it to their user base. This will save you time and effort to reach potential students. It’s a convenient way to showcase your course to a wide audience without any need to worry about the technical aspects of hosting and marketing.

Online courses give you the flexibility to create courses on various topics, and you can make use of your existing skills with no technical knowledge required. With course prices ranging from $29 to $2,000+, the profit potential is substantial.

2. Templates

Templates are among the fastest growing business products in 2025 because they solve a critical problem: time. A template will save someone the stress and time of designing a website, presentation, or document from scratch. It makes your work easier; all you have to do is fill in the blank. It is the lowest time investment of all digital products.

But if you’d rather have something custom-built to fit your brand perfectly, we’ve got you covered. Let our team handle your website design—so you can focus on what you do best while we create something stunning for you.

If you’re a brick-and-mortar business owner looking to transition online but worried about the technical complexity, QuickLaunch handles everything for you—from setting up your online store and payment systems to configuring online bookings and all the complex tools you need to get started. We take care of the tech so you can focus on running your business.

Some template ideas are Canva templates, wedding invitation templates, Excel spreadsheets, customizable newsletters, productivity planners, PowerPoint presentations, marketing strategies templates, business plan templates, content calendars, AI prompt libraries, social media content templates, budget trackers, and resume outlines.

The template market is booming because businesses and individuals are constantly seeking ways to work more efficiently. You can sell your templates on your website, social media page, eCommerce platforms, or marketplaces like Etsy and Creative Market. Templates typically sell for $5 to $200, and since they require minimal updates, they provide excellent passive income.

3. Stock Photography

Photography is a creative and fun way to earn money. Successful sales can expose you to more online opportunities. If you’re asking “what product sells the most?” in the visual content space, stock photography consistently ranks at the top.

One of the most profitable ways of selling digital photography is selling stock photography. With businesses, bloggers, marketers, and content creators constantly needing high-quality images, the demand for stock photos has never been higher.

You can sell your photos on marketplaces, your website, and popular platforms like Unsplash, Pexels, Shutterstock, and Adobe Stock. The key is building a diverse portfolio of images across various niches—business, lifestyle, technology, food, travel, and more.

Stock photography provides excellent passive income because one photo can be sold unlimited times to different customers. Professional photographers can earn anywhere from a few hundred to several thousand dollars per month from stock photography portfolios.

4. eBooks

The eBooks market worldwide is projected to generate revenue exceeding US$15.3 billion by 2025, continuing its steady growth trajectory. This makes eBooks one of the most reliable digital products to sell in 2025.

eBooks are another digital product that can fetch you money while you are sleeping. The barrier to entry is incredibly low—if you can write and have knowledge to share, you can create an eBook.

All you have to do is write something you are passionate about or knowledgeable about, put it on the market, and start making money from it without writing it again. Also, note that you will still need to update often with current information to avoid being outdated, especially for topics related to technology, business strategies, or current trends.

The most popular place to sell your eBook is on Amazon Kindle Direct Publishing, where millions of readers browse daily. You can also sell eBooks directly from your website, keeping 100% of the profits, or use platforms like Gumroad and Payhip.

eBooks help build your brand by giving it more visibility. It has low-cost investment, passive income potential, and global reach. Successful eBook authors often create multiple books on related topics, building a portfolio that generates consistent monthly income. eBooks typically sell for $2.99 to $49.99, depending on length and topic.

5. Software and Mobile Apps

We use computers and mobile devices every day, making software and mobile apps essential digital products. When people ask “what is the fastest growing business right now?”, SaaS (Software as a Service) and mobile apps consistently top the list.

If you are a programmer or knowledgeable with code, once you’ve designed your mobile app or software, you can either add a paid plan or in-app purchases. The recurring revenue model of software subscriptions makes this one of the most lucrative digital products.

If you can’t code, you can hire affordable developers to bring your vision to life. Platforms like Upwork, Fiverr, and Toptal connect you with skilled developers who can turn your ideas into reality.

Some software business ideas are productivity software, online dating apps, mobile game apps, fitness and wellness apps, project management tools, AI-powered applications, automation software, budgeting apps, and specialized niche tools.

A subscription-based pricing model can provide monthly recurring revenue that compounds over time. Many successful software products start with a simple solution to a specific problem and expand features based on user feedback.

You don’t need technical skills to develop an app; you can hire a freelancer to help execute your idea. The key is identifying a genuine problem that needs solving and creating software that delivers real value to users.

6. Membership Sites and Communities

Just like eBooks, online courses, and tutorials, membership-based sites are another awesome way to turn your knowledge and expertise into a steady stream of online income. Memberships represent one of the best answers to “what’s the best thing to sell in 2025?” because they provide predictable recurring revenue.

Selling memberships can be a great way to make money, especially when you have a large number of followers who like what you are doing; they are likely to sign up to access exclusive content like early access to new products, special discounts, private community forums, monthly coaching calls, and premium resources.

With memberships, you don’t have to rely on advertising revenue, it fosters a sense of community among subscribers, and increases the value and revenue of your business. Successful membership sites typically charge between $9 and $297 per month, depending on the value and exclusivity provided.

The key to successful memberships is consistently delivering value and creating a strong sense of community where members feel connected and supported. This could include weekly training, Q&A sessions, networking opportunities, and exclusive tools or templates.

7. Website Themes and WordPress Plugins

Website themes offer a complete design package for your website. You can consider selling themes if you are into website development. With millions of websites being created daily, the demand for beautiful, functional themes remains consistently high.

Website themes can be very profitable. It allows users to customize templates to their specific needs and preferences. Popular platforms for selling themes include ThemeForest, TemplateMonster, and Creative Market, or you can sell directly from your own website.

WordPress themes and plugins are particularly lucrative because WordPress powers over 40% of all websites globally. A single popular theme can generate six-figure annual revenue, and plugins that solve specific problems often sell for $49 to $299 with lifetime updates.

8. Tutorials and Guides

Many individuals share free tutorials and guides online. Yet, if you craft a longer, more detailed, and superior-quality one, consider selling it as a digital product. Premium tutorials and guides are trending in 2025 because people want comprehensive, step-by-step instructions that guarantee results.

People now prefer acquiring skills themselves and saving money rather than paying someone else to do it for them. This DIY mentality has created enormous opportunity for creators who can package their expertise into actionable guides.

You can create a tutorial or guide in video format, audio format, or text format. The most effective guides combine multiple formats—PDF worksheets, video demonstrations, and audio explanations—to accommodate different learning styles.

Popular tutorial topics include software mastery, home improvement projects, digital marketing strategies, financial planning, health and fitness programs, and creative skills like photography or design. Guides typically sell for $19 to $197, depending on depth and niche.

9. Music and Audio Products

Selling music tracks and sound effects can be a great way for musicians or those with sound engineering skills to monetize their talent. This is particularly appealing to content creators, filmmakers, podcasters, YouTubers, and game developers who are constantly seeking high-quality audio assets for their projects.

Examples of audio products are musical samples, royalty-free music tracks, audiobooks, podcast intro music, sound effects libraries, meditation tracks, white noise collections, and reusable sound effects.

There’s also no need to worry about record labels or expensive studios. With a little recording magic, you can create your music and sell it directly to the world. Basic home recording equipment can produce professional-quality audio for digital sales.

The best part is that there’ll be no need for bulky CDs, and your music can live forever as digital downloads. Platforms like AudioJungle, Epidemic Sound, and Artlist provide marketplaces for audio creators, while you can also sell directly through Bandcamp or your website.

10. Custom Fonts and Typography

You can create special text styles and fonts and sell them to your audience. They can use them on documents, websites, branding projects, and their designs. Custom fonts have become increasingly valuable as brands seek unique typography to stand out.

The font market is thriving because designers, businesses, and content creators need fresh typography for branding, marketing materials, and digital projects. A single font family can sell for $15 to $300+, and fonts can generate passive income for years.

Platforms like MyFonts, Creative Market, and FontSpring make it easy to sell your typography creations to a global audience. Font bundles are particularly popular and can command premium prices.

11. Digital Art and Graphics

Digital art is the artwork or new media art made with new media technologies like software, computers, or other electronic devices. They are a passive income stream and highly profitable. Digital art represents one of the most creative answers to “how to be trendy in 2025?”—as visual content dominates online spaces.

Examples of Digital art are:

• Animations and motion graphics
• Illustrations and vector art
• Digital paintings and portraits
• Videos and video templates
• Photos and photo manipulations
• NFTs (Non-Fungible Tokens)
• 3D models and sculptures
• Posters and flyers
• AI-generated art and prompts
• License-free music and audio
• Icon sets and UI kits
• Social media graphics and templates

If you want to sell your digital art, post on your websites, Etsy, online store, and social media platforms like Twitter, Instagram, TikTok, and Reddit. Each platform has unique audiences—Instagram for visual art, Twitter for NFTs, and Etsy for printable designs.

The digital art market has exploded with the rise of NFTs, remote work, and digital marketing. Artists can sell the same piece multiple times as downloads, prints-on-demand, or unique NFTs. Pricing ranges from $5 for simple graphics to thousands for custom illustrations or NFT collections.

12. Professional Services

Although services are not products, they can be sold as digital products through productized service models. This hybrid approach combines the scalability of digital products with the personalization of services.

If you are an expert or professional in your niche, this is an opportunity for you to sell your knowledge and time in exchange for the solution you have to offer. Packaging your services as digital products allows you to serve more clients with less time investment.

Examples of professional services you can offer as digital products are:

• Community managers
• Graphic designers offering template packages
• Copywriters with done-for-you templates
• Social media managers with content calendars
• Virtual assistants offering process documentation
• Content writers with article bundles
• AI prompt engineers and consultants
• Video editors with template libraries
• SEO specialists with audit templates
• Business consultants with strategy frameworks

The key is creating packages, templates, or frameworks that clients can purchase and implement themselves or with minimal guidance from you. This allows you to leverage your expertise at scale.

13. Web-Based Applications (SaaS)

Web-based applications are software you access with just an internet connection and a web browser. They can launch on any device. This type of software is also known as SaaS (Software as a Service).

Examples of web applications are Google Docs, Netflix, Trello, Microsoft Office 365, Facebook, Asana, Coursera, Mailchimp, Spotify, iCloud, Notion, Slack, Zoom, and many other software products. SaaS consistently ranks among the fastest growing business models globally.

One of the advantages of a web application is that there is no software or hardware to purchase, and no need to download software or worry about costly product upgrades. Everything happens in the cloud, providing seamless updates and universal access.

SaaS products typically operate on monthly subscription models ranging from $9 to $500+ per month, creating predictable recurring revenue. The key to success is solving a specific problem better than existing solutions and providing excellent customer support.

Getting Started: How to Choose the Right Digital Product

With so many options available, how do you decide what digital product to create and sell? If you’re wondering “what should I dropship in 2025?” or “what products will be trending in 2025?”, consider these factors:

• Your existing expertise: Choose products aligned with your skills and knowledge
• Market demand: Research what people are actively searching for and willing to pay for
• Competition analysis: Identify gaps in existing offerings
• Profit margins: Calculate potential earnings versus creation time
• Scalability: Ensure the product can reach thousands of customers without additional work
• Your interests: Select products you’re passionate about for long-term sustainability

If you’re completely new to selling online and feeling overwhelmed about what to sell, where to sell it, or how to find reliable suppliers, ShopInBos (launching soon) can help. ShopInBos is a platform designed specifically for newbies who want to discover trending products, find verified suppliers, learn where to sell, and get actionable insights to start their online business successfully. Join the waitlist now to be among the first to access this game-changing resource.

The Future of Digital Marketing in 2025

Understanding the future of digital marketing in 2025 is crucial for anyone selling digital products. Several trends are shaping how digital products are marketed and sold:

• AI-powered personalization: Using artificial intelligence to create personalized product recommendations and marketing messages
• Community-driven sales: Building engaged communities around your digital products rather than relying solely on paid advertising
• Short-form video content: Leveraging TikTok, Instagram Reels, and YouTube Shorts to showcase product value
• Authentic influencer partnerships: Collaborating with micro-influencers who genuinely use and love your products
• Value-first content marketing: Providing immense free value to build trust before asking for sales
• Subscription and membership models: Moving beyond one-time purchases to recurring revenue streams

If you’re looking to market your digital products effectively, our team at Techdella specializes in creating high-converting websites and implementing marketing strategies tailored to digital product businesses.

Frequently Asked Questions About Selling Digital Products in 2025

Bottom Line: Start Your Digital Product Business in 2025

Digital products are generally convenient and easily accessible, and you can keep updating them whenever you want. A lot of opportunities are available for anyone looking to sell and promote a digital product in 2025. Whether you’re wondering what is the most selling product in 2025 or what is the fastest growing business right now, digital products provide clear answers and proven paths to success.

The beauty of digital products is that you can start small with minimal investment and scale as you learn what works. You don’t need to be a tech expert or have a huge budget—you just need knowledge to share, a problem to solve, and the willingness to learn as you go.

Remember, the best digital product to sell is one that aligns with your expertise, serves a genuine need, and excites you enough to stick with it long-term. Success in the digital product space comes from consistent effort, continuous improvement, and genuinely caring about providing value to your customers.

If you’re ready to turn your digital product idea into a profitable business, book a free discovery call with us. We’ll help you map out the best strategy to launch and grow your digital product business in 2025 and beyond.