Top 7 Ways on How to Check Competitors’ Email Marketing

If you’ve ever wondered how to check competitors’ email marketing then you’re not alone. Many marketers and business owners wonder the same thing. In this article, I’ll be answering that question.

Learning how to check competitors’ email marketing can reveal opportunities to optimize your email marketing strategy. You can use the information you get from their emails to make yours even better. 

Ready to send emails that convert readers into customers? Check out Techdella’s email marketing services!

Why Should You Analyze Your Competitors’ Email Marketing?

Email marketing competitor analysis can benefit your own email marketing strategy in many ways. If you know how to check competitors’ email marketing, you’ll be one step ahead of others in the industry. Here are a few advantages of competitive email marketing analysis:

• Find gaps in your strategy: When you look through your competitor’s email strategy, you can see where their strategy works and where it fails. This will allow you to create better campaigns that fill the gaps you found in your competitors’ email marketing.
• Stay ahead of trends in your industry:Email marketing competitive analysis keeps you informed about any changes in industry trends. This will help you adjust your strategy to fit emerging trends. By mastering how to check competitors’ email marketing, businesses can stay ahead of industry trends.
• Benchmark your email marketing performance: Email campaign benchmarking helps you compare your metrics with your competitors email metrics. This way you can figure out if your campaign is doing well by comparison or if it’s in dire need of improvement.
• Get inspiration: By monitoring competitors’ email marketing campaigns, you can find new design or content ideas to improve your own campaigns. You should use competitor emails as inspiration but don’t copy them outright. 
• Gain strategic insights: Competitor email monitoring gives you insights into the type of content that resonates with your audience. Brands that know how to check competitors’ email marketing will gain strategic insights. This also includes the frequency and timing of competitors’ emails. 

How To Check Competitors’ Email Marketing and Track Their Strategies

Now that you know the benefits, let’s take a look at how to check competitors’ email marketing effectively. There are ethical ways to monitor your competitors’ email marketing campaigns. These strategies make it easy to keep track of your competitors’ performance.

Here are the top 7 ways to monitor competitor email marketing:

1. Subscribe to Competitor Newsletters

This is the easiest way to spy on your competitors’ email marketing campaigns. All you need to do is create a dedicated email address and sign up for their newsletter. This way you can check out their entire strategy.

Analyze their welcome emails and see if they offer any rewards for subscribing. With this, you can figure out what they do to keep their customers happy. Use this information to improve your own strategy.

2. Use Tools to Track Competitor Email Marketing

After joining their email list, you can take it a step further by leveraging email marketing tools. These tools help you monitor competitors’ email marketing campaigns. They make the process super easy so you won’t have to spend hours a day sifting through emails.

With the right tool, you can seamlessly analyze competitor email marketing. These tools automate the process by separating and organizing emails. Then they give you information about your competitors’ strategy.

3. Analyze Their Subject Lines 

One effective way to learn how to check competitors’ email marketing is by analyzing their subject lines. The subject line of an email is usually what determines if the email gets opened or ignored. Take a look at the length, theme, and tone of their subject lines. 

Are they short and to the point or long and detailed? How are their emails personalized for certain audiences? Do they use urgency to push subscribers into opening the email? 

By examining competitor subject lines, you can see which strategies they believe are effective. 

4. Monitor Their Sending Frequency

Knowing how often your competitors send out emails will help you optimize your email marketing schedule. Analyze competitor email frequency and figure out how many emails they send per week. You should also analyze the timing of the emails. 

Do your competitors send emails in the morning, afternoon, or evening? This information could be valuable for improving your own strategy. It could be an indication that your target audience is more active during this time.

5. Examine Email Copy

The body of the email is just as important as the subject. This is where your competitors show customers why they should stick with them. Analyze this part of the email because it will help you improve your own emails.

Find out if your competitors lean more toward educational, promotional, or transactional emails. If they use a mix of all three, which has the higher percentage? Information like this can show you what works best for your target audience.

6. Study Their Email Design & Template

A key step in how to check competitors’ email marketing is studying their email designs and templates. A good email campaign design will make your emails more engaging. When you study competitor email marketing designs, you can see which strategies they use to make their emails more engaging. 

This could be using GIFs, videos, images, or interactive elements. Also, study how your competitors’ emails are structured. Where do they put their Calls-To-Action (CTAs)? 

Does it appear throughout the email copy or only at the end? Is their CTA a link or a button? Ask yourself these questions to learn more about your competitors’ email marketing strategy. 

7. Check Their Email Segmentation & Personalization

Personalized emails lead to higher engagement. The best way to personalize your emails is to segment your email list. Find out how your competitors are segmenting their lists and what personalization strategies they use. 

Do they always use first names? Is the first name in the subject line or email body? How does the content change based on user behavior?

The more questions you ask, the more you will understand your competitor’s email strategy. If you want to outperform your competitors, mastering how to check competitors’ email marketing should be part of your marketing strategy.

Best Tools for How to Check Competitors’ Email Marketing Data

Many marketers ask, ‘how to spy your competitors’ email marketing strategy?’ The answer involves a mix of ethical monitoring strategies and competitive analysis tools. In this section, we’ll be looking at the best tools for how to check competitors’ email marketing data.

MailCharts: This is one of the best tools for competitor email marketing analysis. It tracks competitor email frequency and content. It also provides industry benchmarks that you can use to find out how well you stack up against competitors.

Milled: Milled allows you to analyze competitor email marketing strategies. It gives you access to a database of email campaigns from various competitors. This lets you see how competitors are running their email marketing campaigns.

Owletter: With Owletter, you can easily analyze your competitors’ email marketing strategy. This competitive analysis software allows you to track email frequency and engagement metrics. You can also use it to analyze subject lines.

SendView: This tool is perfect for marketers who want to analyze competitor emails. It provides insights into competitors’ email marketing campaigns. You can use it to examine competitor emails and figure out what strategies they use.

SimilarWeb: This is a website tracking tool but you can use it for competitor email analysis. With it, you can find out how much traffic your competitors gain from their email marketing efforts.

Many marketers struggle with how to check competitors’ email marketing, but using analytics tools can simplify the process.

Competitive Email Analysis With Techdella

The secret to successful email campaigns lies in understanding how to check competitors’ email marketing. You need to use the data you collect to improve your strategy. And you can do that with Techdella!

We offer a range of services to help you maximize your competitive email analysis. 

Conclusion

You know how to check competitors’ email marketing so you can use the tips you’ve learned to refine your own strategy. By following these tips you can enhance your email marketing efforts and outperform your competition.

If you’re ready to optimize your email strategy, then reach out to us at Techdella!