How to Choose the Right PPC Agency in Adelaide: What to Look For in 2025

A PPC agency in Adelaide can work wonders for your business, but that can only happen if you choose the right one.

In this guide, we’ll show you what to look for when hiring a PPC agency in Adelaide. We’ll cover key services, questions to ask, red flags to look out for, and so much more. 

Don’t rush into signing with any PPC agency in Adelaide until you’ve read the entire article. 

What Is a PPC Agency?

A PPC agency is a company that specializes in creating, managing, and optimizing pay-per-click ad campaigns. Their job is to help you target the right audience and maximize ad spend.

They handle the nitty-gritty of advertising your business and allow you to focus all your energy on scaling.

Key Services You Should Expect from a Top PPC Agency in Adelaide

Hiring a skilled PPC agency in Adelaide means you won’t need to juggle multiple platforms on your own. They’ll do all the work for you. 

Here’s a list of services offered by PPC marketing agencies: 

• Google Ads management: A PPC advertising agency in Adelaide will handle all your Google Ad needs. A full-scale agency like Techdella also handles your Facebook Ads, meaning you’re attracting customers on two platforms. With both Google Ads and Facebook Ads, you’re guaranteed to boost sales. 
• Keyword bidding strategies: The agency is also responsible for researching and choosing high opportunity keywords for you to bid on. 
• Conversion tracking and reporting: When the ad is live, the PPC agency in Adelaide monitors the results and reports to you about everything. They keep track of what’s working and implement strategies to improve what’s not. 
• Ad copy and creative development: Effective PPC ads come with compelling copy and appealing visuals. If you have no experience with copywriting or graphic design, this is where an Adelaide PPC agency can really be of help. They handle the development of creative Ad copy designed to make people stop, pay attention, and click your ad. 
• Display and remarketing campaigns: Display Ads use images and videos, such as graphics or animated designs, to grab attention and keep your brand at the top of people’s minds. This strategy, coupled with remarketing campaigns, a marketing tactic that involves marketing to people who have already shown interest in your brand, leads to an increase in brand awareness. 

How to Choose a PPC Agency: 10 Questions to Ask Before Hiring

We know you’re itching to get started. You’re ready to hire a PPC agency in Adelaide and get to work. But before you dive headfirst into a partnership with any agency, here are 10 important questions to ask:

1. What’s your experience with businesses like mine?

It’s important to choose a PPC ad agency that has experience working with businesses in your industry. If they do, they’ll be more than happy to share case studies and success stories.

2. Which PPC platforms do you specialize in?

You’ll need to know which PPC platforms they’ve run ads on. Another good question to ask is which platform they consider to be the best. That’s a trick question because the best platform for you will depend on your business, your target audience, and your goals.

3. How do you handle budget optimization?

Most small businesses are pressed for cash, so when you create a marketing budget, we know you want it used in the very best way. Be sure to ask how the PPC agency in Adelaide handles budget optimization to avoid wasted spend.

4. How do you measure success? (KPIs)

Get a feel of what success looks like to them. What metrics do they focus on, and what do they do when those metrics are in the red? Their version of success should align with yours.

5. Who will be managing my account?

A trustworthy PPC management agency in Adelaide won’t shy away from sharing this information. You should know which employee(s) will be in charge of your account and what makes them qualified to handle it.

6. What’s your approach to A/B testing and ad optimization?

A/B testing is a technique that compares two variations of a part of your PPC Ad. For example, let’s say a PPC agency in Adelaide wants to create a SaaS Ad for a CRM marketing software.

They have two headlines in mind: “Make Your Marketing Dreams Come True” and “It’s Time To Fix Your Marketing”. To figure out which one is more effective, they’ll need to split the audience first, then show the different headlines to different sets of people. The PPC ad agency you hire should be pros at doing this.

7. Will I retain ownership of my ad account?

You must retain ownership of your Ads account. This way you can see everything that’s happening, from how your budget is spent to which Ads are performing best. Plus, your account has all your data from previous Ads and customer insights, so if you don’t own the account, you’ll lose all that data when the contract ends.

Owning your account also grants you flexibility, allowing you to move from one PPC ad agency to another if the one you initially chose isn’t serving you anymore. A reputable agency will always use your account to run Ads. Any PPC agency in Adelaide that insists on using their account is a red flag. This might be a ploy to hold your account hostage and keep you from switching agencies. 

We’ll talk more about red flags to look out for in the next section.

8. How do you report performance, and how often?

Reporting is how PPC marketing agencies in Adelaide keep you in the loop. An agency that doesn’t report performance isn’t trustworthy. You deserve to know what’s going on with your PPC ads. 

Ask them how they present reports and what they do to help people who might not understand the complicated aspects. A good agency would be willing to break things down and make sure you understand what’s happening with your Ad account.

9. What’s your onboarding process like?

Every strong PPC agency in Adelaide should offer a detailed onboarding process. It’s the best way to ensure everyone is on the same page, and it sets the tone of what the relationship will be like going forward. 

During the onboarding process, clear expectations will be set on reporting frequency, project management strategies, and communication methods.

10. How do you align PPC with my overall marketing strategy?

PPC is only one part of your marketing strategy. It shouldn’t be separate from your existing or developing marketing strategies, rather, it should tie into them and contribute to overall growth. 

A full-scale marketing company would be best for this. While they may not handle the rest of your marketing—unless you want them to—their experience with other marketing channels makes them better suited to align your PPC with your overall marketing strategy.

Red Flags to Watch for When Hiring a PPC Ad Agency

There are a few things you’ll need to look out for before hiring a PPC agency in Adelaide. You’ve got to keep your eyes peeled, so if you spot any of them, you can hightail it out of there.

Here’s our list of red flags to watch out for:

1. Vague Reporting

Stay away from PPC ad agencies that dodge reporting or give you reports that are only a few sentences long. “Things are going great.” is not a report. “There’s been a real uptick.” is also not a report. You want numbers, metrics, spreadsheets, charts, and more numbers. 

A comprehensive report should also detail:

• How your marketing budget is being spent.
• Which demographic is responding best.
• Which campaign was the most successful.
• Which keywords are driving conversions and which are wasting Ad spend.
• What part of the copy was A/B tested, and what were the results.
• Actionable next steps based on data. 

And finally, avoid a PPC agency in Adelaide who drowns you in technical jargon—unless you’re into that sort of thing. 

2. Lack of transparency in ad spend

When it comes to choosing a PPC agency in Adelaide, you should always go for a super transparent one. Better yet, find one that’s see-through because clarity is the key with this kind of partnership.

3. No clear communication plan

A good PPC agency in Adelaide will provide proactive communication, and not just end-of-month reports. They’ll give you regular updates and make sure you’re in the field with them, not sitting on the sidelines. 

4. Promising guaranteed results (Google warns against this)

The algorithm is complex, and people are even more so. A trustworthy agency will account for your niche, competition, changes in the algorithm, and fluctuating interest. Avoid a PPC agency in Adelaide that guarantees exact results. 

5. Not offering account ownership

We’ve already talked about why this is dangerous, but we decided to reiterate it here just so it sticks. If a PPC agency in Adelaide refuses to give you access to your Google Ads account, that’s a red flag. 

FAQs on PPC Agency in Adelaide

How Much Do PPC Agencies Charge?

Some PPC agencies in Adelaide charge a flat fee of about $1000 to $10,000 a month. Other agencies charge based on your ad spend, with their pay being 10-20% of your ad spend budget. However, you can get cheaper rates when you hire a remote PPC agency instead of a local Adelaide one.

Do I Need a PPC Agency?

If you’re interested in growth, then yes. While it’s possible to handle your pay-per-click ad campaigns yourself, you’d be setting yourself up for a world of headaches and frustration. The PPC ad game is a tricky one, so we’d recommend leaving it to the professionals.

Choosing the Right PPC Agency in Adelaide

Choosing a trusted PPC agency in Adelaide could be the best decision for your business growth. The digital landscape might be changing, but when you partner with experts, you can rest assured that your marketing is in the right hands. 

Ready to grow your business with targeted PPC ads? Book a call to get your ad campaign up, running, and pulling in leads.