Search Engine Optimization (SEO) has brought many businesses around the world to the limelight. About 60-70% of businesses now explore SEO for marketing their brands.
SEO is like a map that directs both physical and virtual traffic straight to your business. (Remember how Google Maps directed you and Bae to that fancy restaurant last Friday?) Yes! Something like that. It improves your website’s ranking in the non-paid results of search engines.
That is the magic of SEO (but don’t be fooled by the word “magic”, you still have to work to get results).
Are you interested in knowing how to use SEO for your business growth? Great! Read on. Better still, you can take the smartest route. Reach out to Techdella for organic business growth.
What is SEO and Its Importance to Your Business?
In simple words, SEO means optimizing your website’s online presence so that search engines like Google can rank it higher in its search results. The higher your website ranks, the more engagement and traffic it receives.
This improves your authority in your niche and converts your readers to customers. This way, you get more leads, incur more sales, and increase your revenue. Do you get it?
For businesses, SEO is more about visibility and relevance. Your customers are searching for solutions to problems. Your business website must show your knowledge of these problems and your ability to proffer solutions to them.
If you are just trying to build your business website, read our article on how to use Techdella’s website builder.
Importance of SEO for Business Growth
Boosting organic traffic on your website is largely responsible for realizing business growth. Do you want to know why SEO is particularly important for driving business growth? Consider the following points:

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- It is a cost-effective marketing strategy: Unlike social media campaigns and ads that are relatively expensive, investing in SEO is more affordable.
- It builds credibility and trust: When your website ranks high on a trusted search engine like Google, it shows that you’re an authority in your field. This makes people relate more with your content and website as they consider it credible.
- It provides long-term results: SEO works over time. Continual optimization keeps your content and website relevant for a long period.
- It boosts user experience: When your website is user-friendly, with fast loading times, mobile responsiveness, and relevant content, it makes visitors happy and, of course, ranks high on search engines.
5 Simple Steps to Get Started with SEO for Business Growth
1. Audit Your Website
A website audit is more like a health check and is best run regularly. It is an analysis of a website’s performance, structure, and content. Take a very close look at your website. Is it mobile-friendly? Are pages loading quickly?
2. Optimize for Keywords
Use keywords in your headings, subheadings, meta descriptions, and throughout your content. Remember not to overuse keywords. Keyword stuffing prevents your website from ranking high on search engines.
3. Create a Blog
Blogging is an effective way to keep your site active and engaged. Write about topics your audience cares about, and don’t forget to efficiently add related SEO keywords. This is one of the affordable SEO strategies for businesses.
4. Build Backlinks
Backlinks are like links of trust from other websites. The more trusted backlinks you have, the more trustworthy your site appears. There are different strategies for getting backlinks, do your research and settle for the one that works for you.
5. Track and Adjust
SEO is not a static strategy. Use tools like Google Analytics to track how your website is doing and adopt an efficient approach to changing and ranking trends. With adequate adjustments, your website is sure to rank high on search engines. Trust me!
As a beginner considering SEO for startups, you can check out SEO For Beginners: Why A Plan And Consistency Are Key to Success
Can Techdella help you boost the organic growth of your business using SEO?
Yes! We can. SEO can be so tasking as it takes time and effort. True! We know. But at Techdella, we take the load off you. We are a leading tech platform that helps you enhance your business’s organic growth.
Our proficiency guarantees a sustainable boost in your website’s organic traffic, and increased visibility for your brand and business growth.
Click here to contact us today.