Building a business from scratch is not an easy task at all. To move the enterprise from imagination to reality, a lot of processes are involved. First, you come up with the perfect idea; check out its validity and profitability. Then, you have to supervise product development, after which you finally launch your startup. 

As though these critical activities weren’t enough, marketing throws itself in the mix. Now, marketing is not for the fainthearted and that’s where marketing automation comes in. Like a trustworthy assistant, marketing automation simplifies the process and limits the chances of a mistake.

In this blog, we’ll talk about marketing automation for startups and how it boosts growth.

What is marketing automation?

Simply put, marketing automation is the use of software and technology to streamline, automate marketing tasks, and monitor their results. Automating marketing tasks eliminates the repetitive nature—and the headache that comes with it. With it, businesses become more efficient, and the creative juices of the team flow better. Also, it makes for a more personalised approach to each customer.

Benefits of Marketing Automation for Startups

One thing is sure with marketing automation: it makes life easier for business owners, especially the marketing team. But that’s more of a generalization. Here’s a breakdown of exactly how marketing automation helps businesses.

We all know how companies and their marketing departments struggle with finding leads and guiding each individual through the marketing funnel. On top of that, keeping the customers engaged throughout the journey remains one of the many challenges businesses face.

Usually, businesses find it easier to create awareness (top of the funnel), which leads to massive generation of data. But putting the data to good use becomes the problem. That’s when most startups consider marketing automation.

Sure marketing automation for startups is applicable at all marketing funnel stages. But, startups use it more for email marketing, a middle-of-the-funnel action. Even so, this leads to a disjointed experience for prospects. Potential clients are slapped in the face with loads of irrelevant content and unrealistic touch-points. What it all amounts to is “nothing. Why? Rather than reacting to individual needs, businesses use a washed-up approach. But! when used correctly (stages of a marketing funnel), marketing automation benefits startups in these ways:

Targeted and personalised communication

Top-notch marketing automation tools allow corporations to categorise their audience based on demographics, engagement level, and behaviour. This ensures that you reach the right people with the right message at the best time possible. In addition, your efforts become customer-personalised.

Streamlined processes

With effective marketing automation, you can connect the whole company together with streamlined processes that prioritise the customer. With it, you make the consumer journey at every stage better because the personalised method churns out content relevant to their individual painpoints. So, the consumer spends less time and effort deciphering the message.

Scalability

This is one benefit of marketing automation that never ends. As your business grows, every part of operations needs expansion to accommodate the new development. And the marketing department isn’t left out. Rather than a constant overhaul of your marketing processes or even hiring a new—and bigger—team (more expenditure), automation simply grows with you. With this, the effectiveness level remains constant, if not better.

Time and resource management

Because small teams are characteristic of startups, there’s an urgent need to maximise time, staff, and resources. So, any method that can help out with management is welcome, and marketing automation gets it right.

By automating marketing processes like social media posts, email campaigns, and nurturing, you’re freeing up valuable time and human resources. Doing this, your team can concentrate on the more important and creative tasks.

Marketing Automation For Clients

Automation isn’t just about your startup (although it’s all for you in the long run); there are several ways it benefits your customers too. Some ways are:

Relevant content: your customers have one major painpoint, pinpointing the right brand. There are thousands of brands out there in the same market as you, fighting for attention from the same people. How then do clients locate the best solution? Relevant conten!. Marketing automation pushes the right content to them on a silver platter.

Better and faster answers: marketing automation helps you manage leads and prioritize tasks better so customers get answers fast. Also, with the behavioural pattern of customers stored on the CRM, your employees don’t waste time digging around to render the correct response to clients.

Ways to boost growth with marketing automation

Marketing automation will always be a big deal to every business, whether small, medium, or large. But there’s a catch! It must be done the right way. Now the right way is often unclear so here’s a guide to how you can boost growth with marketing automation.

Automate lead nurturing

Email Campaigns: You can set up automated email campaigns to nudge leads in the right direction based on their relationship with your content. Also, you can schedule and automate follow-ups whenever a user subscribes or downloads a resource. That way, you keep their attention on your business. 

Segment Audiences: You can use top-notch automation tools to group your audience based on their demographics, behaviour patterns, and preferences. This helps you send personalised messages that convert.

Lead Scoring and Management

Automate lead scoring to prioritise high-quality leads. Marketing automation platforms help track user behaviour (e.g., opening emails, clicking links) and assign scores to them. Then, your team can focus on the high-scoring leads for a better conversion rate. This will increase the chances of a sale, thereby pushing business growth.

Behavioural Targeting

Use behavioural tracking to send targeted offers or reminders based on user actions, like website visits or specific product views. This keeps customers engaged with timely and relevant content.

Social Media Scheduling

Posting on social media is one of the repetitive tasks your marketing team would love to get rid of, but the vast advantages won’t let them. So, to ensure consistency and increase brand visibility, you can schedule posts, track engagements, and respond to inboxes across several platforms. For this, try out automating tools like Hootsuite and Buffer.

Automated SMS and Chatbots

Implement SMS marketing and chatbots to instantly engage customers. Automated SMS can remind customers of ongoing deals, while chatbots can provide real-time responses to enquiries, improving customer service.

A/B Testing Automation

You can automate A/B testing for email subject lines, website landing pages, and calls-to-action (CTAs). With this, you will identify what resonates best with your audience

Customer Retention Campaigns

Use automation for customer loyalty programs, re-engagement campaigns, and post-purchase follow-ups. You can set triggers for sending discounts, review requests, or educational content to encourage repeat purchases.

Data-Driven Insights

Make use of analytics from automated platforms to track key performance indicators (KPIs). Lots of marketing automation tools provide detailed reports on open rates, click-through rates, conversion rates, and more, enabling data-driven growth strategies.

Conclusion

Working with these strategies definitely saves time and manual effort and helps startups like you drive growth by creating more personalised, timely, and efficient marketing experiences.

Wondering where to begin? Let Techdella handle it all. With our team of experts, you get marketing automation overseen by humans. Contact us today for the perfect human-to-software ratio.