One constant thing accelerators look for is a startup with the potential for growth. And, there are several features an enterprise without a vision lacks. So, you need to put your startup in the best position possible.
Develop your business to the best possible point with a good business model, product concept, and value proposition. All these show the validity and profitability of your idea. Also, develop an MVP (minimum viable product) if you don’t have one to show you’ve passed the ‘idea’ stage, and since you’ve gained market validation, your startup becomes one step closer to admission.
In addition, startup accelerators often prioritise startups with a committed team over a one-man show. So, make sure you assemble a team of skilled workers for better chances.
Then define your goals. What exactly does your business need presently? Are you looking for funding? Or it’s more of mentorship?. Once you understand your goals, the options become few.
Need help creating a good business plan that gets noticed? Check out our beginner-friendly guide on [How to Write a Good Business Plan], perfect for startup founders preparing for accelerator applications.
2. Find an accelerator program
Accelerator programs represent a great way to secure mentorships, resources, and funds as a startup. But finding the right one for your business can be stressful. So, here’s how you can find an accelerator.
Identify your needs and goals; some accelerators target early-stage startups while others focus on more developed startups. So, you need to know where you fall.
Do you need local accelerators, or don’t you mind the international ones?,
Also, check out popular accelerator programs; they might be what you need. Here are some popular startup accelerators you can check.
Use online platforms: There are several platforms built to help you find the right accelerator programs, e.g., F6S, AngelList, Gust, etc. You can find programs based on your industry and location with these online platforms.
Seek recommendations: reach out to founders who have gone through accelerators for their experiences and advice. That way, you avoid choosing an infamous company. Also, if you are affiliated with a university or research institute, check if they offer accelerator programs or partnerships with other accelerators. These ones are usually credible and come with high recommendations. Lastly, nothing beats word of the streets; go out to networking events, conferences, etc., for more information.
Check the program’s requirements: each program has its own requirements. For instance, IndieBio caters to the biotech industry, so it can’t admit a fintech startup. Some focus on idea-level startups, while others target more advanced startups. So, know exactly what each program requires, then measure your startup against it.
Remember to understand the terms before applying.
3. Prepare and submit your application
Every startup accelerator requires that you present a pitch deck, an executive summary (1 or 2-page overview), and it should outline your business in a few words. Here’s what your pitch deck should contain:
- The problem you’re solving
- Your solution (product or service)
- Market opportunity (size, target market, potential growth)
- Business model (how you’ll make money)
- Traction (early customers, revenue, partnerships)
- Team (the expertise of your founding team)
- Financials (funding needs and projections)
Tip: Actually, it’s better if you hire a pitch deck expert to write one for your business. They’d know how best to fluff up your startup’s image.
In addition, some accelerators may ask for a short video pitch, say 1-2 minutes long. It’s another opportunity to demonstrate your passion and strike a personal connection with the audience.
Once your application is ready, it’s submission time. While you may not feel the rush, many applications have a deadline, so keep track of them. If your application is accepted, you may receive an invitation for an interview. So, be prepared to deliver a short, detailed pitch and answer any questions about your team, plan, and business in general that they may have. Try to show that you’re open to feedback and mentorship.
Pro tip: Apply to as many accelerator programs as possible, be strategic about it, though; pick programs relevant only to your niche.