Mailerlite vs Mailchimp: Which One Wins in 2025?

Mailerlite vs Mailchimp is the question that’s currently burning a hole in your head. Allow this article to be a bucket of water. 

It will ease that burning sensation and help you figure out which platform is right for you. 

It’s no secret that Mailchimp is considered the reigning champion of the email marketing industry. It’s the go-to choice for most small business owners. And it’s the first platform that comes to mind when most people think of email marketing automation. 

But what happens when a new contender steps into the ring? 

Can Mailchimp defend its title against Mailerlite? 

Let’s find out! 

MailerLite vs Mailchimp: A Quick Feature Comparison

Email automation platforms are important for maximizing your email marketing efforts. They contribute to the success of your campaign. 

In this section, I’ll be comparing two such platforms. We’ll be looking at the features and pricing of Mailerlite vs Mailchimp. 

I’ll help you decide if you want to stick to the reigning champ. Or take a chance with its challenger. 

Round 1: MailerLite vs Mailchimp: Ease of Use 

A good email marketing platform should be easy to navigate. Whether you’re a newbie or an experienced marketer, understanding the platform should not be an uphill battle. 

Comparing the seamlessness of Mailerlite vs Mailchimp revealed one thing. 

Mailerlite wins in terms of ease of use. The company is dedicated to simplifying the email marketing process. And that dedication shines through in the layout of their platform. 

Every feature right down to the dashboard is set up with ease in mind. The platform makes creating campaigns and landing pages an uncomplicated process. 

All that said, Mailchimp isn’t entirely difficult. The software does a good job of onboarding customers with the free 1:1 calls they offer. 

And while this call smoothes out the process, it also shows how steep the learning curve is. Mailerlite is so easy to navigate that most people don’t require a 1:1 session to get the hang of it. 

Winner: This round has to go to Mailerlite. 

Let’s see how well the reigning champ defends its title in the next round. 

Round 2: MailerLite vs Mailchimp: Email Automation

Email automation is perhaps the most important feature of any email marketing platform. It’s the feature that refines your marketing strategy. And ensures you’re making headway with your subscribers. 

So which is better at email automation, Mailerlite vs Mailchimp?

Mailerlite offers a boatload of automation features. The visual interface makes creating workflows super easy. You can also set email triggers tied to your subscriber’s actions and conduct A/B tests to see which headings work best. 

Mailchimp offers all the above and much more. The platform is decked out with features that can upgrade the average marketing campaign. It has a wide variety of email triggers perfectly suited for e-commerce businesses. 

You can segment your email list based on specific customer actions—triggers. This could be abandoning their cart or buying a particular product. 

We’ve come to the end of this round. It was a head-to-head battle but the belt remains with the champion. 

Winner: Mailchimp’s automation features knock its contender right out of the ring. 

Round 3: MailerLite vs Mailchimp: Template Design & Customization

When it comes to email templates, there are two things to look out for. Variety and flexibility. 

Mailchimp has a large collection of templates to choose from. If you’re looking to make your emails stand out then this would be the perfect fit for you. The platform also offers advanced design features integrated with AI technology.

Mailerlite does not shy away from this challenge. The platform hits back with its own collection of email templates. And with a drag-and-drop email editor that’s so easy to use, it’ll feel like you’re playing a video game. 

Mailchimp also has the drag and drop feature but it’s a lot more difficult to navigate. So while the platform wins in terms of variety, Mailerlite wins in flexibility. 

Here’s my final take: Mailchimp and Mailerlite offer great design features. But I’ll have to give this round to Mailchimp. It has better templates, advanced features, and AI integration. 

Winner: Mailchimp. 

Round 4: MailerLite vs Mailchimp: Deliverability 

Deliverability stands right next to automation as the most important feature of an email marketing platform. No one wants to spend hours crafting emails only to end up in the spam folder. 

The spam folder is the dark and dreary place where e-mail marketing efforts waste away. It’s the place where carefully crafted emails sit and gather dust, never to be seen or opened. 

My point is, you don’t want your email ending up there.

So how do you avoid the spam folder?

By choosing an email marketing software with high deliverability rates. Thankfully, both Mailchimp and Mailerlite have high rates. But Mailerlite wins this round. 

Winner: Mailerlite has slightly higher deliverability rates than Mailchimp.

Round 5: MailerLite vs Mailchimp: Pricing 

Mailchimp has more advanced features but it comes at a cost. Its pricing offers are way too high for businesses that are just starting out. 

If you’re trying to scale your startup, you’re probably a lot more budget-conscious. And you might not be able to afford Mailchimp’s steep pricing.

Mailerlite presents a far more affordable alternative. Plus the platform provides its own advanced features so you’re not missing out on anything too grand. 

Both platforms offer free plans—and even when it’s free Mailerlite is still more affordable. The Mailchimp free plan is so limited that you’ll be forced to switch to a premium plan within a week.

On the other hand, Mailerlite gives you a fully loaded free plan. 

Winner: It’s no surprise that I’m giving this round to Mailerlite. 

MailerLite vs Mailchimp – Where Techdella Comes In

At Techdella, we make it our mission to optimize your marketing strategy. 

We provide a range of services that ensure your emails meet the right people and convert them into paying customers.

We’ll help you make every email count!

Final Verdict — What is Better MailerLite vs Mailchimp?

It’s time to decide who gets the belt. Mailchimp or Mailerlite. 

Mailchimp defended its title well through each round. It served up a series of blows that told us exactly why it’s considered number #1. 

Mailerlite also delivered. In a match of 5 rounds, it beat Mailchimp 3:2.

To choose the right platform, you’ll need to consider your business’s goals and budget. 

If you prioritize scalability and long-term growth and you don’t mind paying more for it, then I’d recommend Mailchimp. 

But if you’re a startup still trying to get your business off the ground, then Mailerlite is your best bet. 

Whether you’re a large enterprise or a startup trying to scale, Techdella wants to be a part of your email marketing journey.