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Author

Joanna Okedara-Kalu

Founder & CEO

Joanna founded TechDella and leads strategy for its search, paid, email and automation work and for TechDella Studios.

  • Growth strategy
  • Search and AI visibility
  • Positioning
Articles
16
Writes about
Startups, Founder, Email, Seo

Articles by Joanna

  • Startups9 min read

    What Is Vibe Coding? A Founder’s Guide for 2026

    Vibe coding means building software by prompting AI and judging the result, not the code. Here's where it helps founders build an MVP, and where it…

    Joanna Okedara-Kalu

  • Startups7 min read

    Startup Marketing Team Structure at Every Stage

    Who to hire, when, and what each stage of your startup marketing team should own: from founder-led validation to a full department, with a stage table…

    Joanna Okedara-Kalu

  • Startups8 min read

    How to Get Your First 100 Customers: A 30-Day Plan

    A week-by-week plan for finding your first customers by hand: a narrow target, community work, direct outreach, a page that converts, and honest channel math.

    Joanna Okedara-Kalu

  • Startups9 min read

    How to Launch a New Product: A Step-by-Step Guide

    The essentials of a product launch: a clear vision, real validation, a pre-launch audience, two or three channels, a coordinated launch week, and the metrics that…

    Joanna Okedara-Kalu

  • Founder6 min read

    How to Build Momentum Before You Expand Your Team

    Hiring amplifies what already works. How founders prove demand, build a repeatable way to win customers and put systems in place before adding headcount, with a…

    Joanna Okedara-Kalu

  • Startups8 min read

    How to Brainstorm a Startup Name: A 5-Step Method

    A practical naming process for founders: define what you stand for, generate a long list with five naming types, score it, check legal and digital availability,…

    Joanna Okedara-Kalu