Now is the perfect time for marketers to improve their marketing strategies. Whether you are advertising a holiday sale, sharing touching holiday stories, or even just reminding people about your brand’s seasonal products. Having the right tools can make all the difference. In this guide, we’ll explore some of the top email marketing platforms that can take your holiday marketing game to the next level.

What Are Email Marketing Platforms?

Email marketing is a type of digital marketing in which a company promotes its services through email campaigns. Marketers use email marketing platforms to make it easier to connect with their audience members at different stages of the customer lifecycle. These are useful in helping carry out tasks such as:

• Segmenting lists: Firstly, a segmentation list is all about breaking down email lists into smaller, easier-to-handle groups based on specific criteria.
• Creating content: Save time with custom email templates or generative AI.
• Making it mobile-friendly: Also, optimizing content for mobile is crucial, considering almost half of all users open their emails on their phones.
• Tracking analytics: Collecting crucial data points such as open rates, bounce rates, ideal send times, and more.
• Campaign automation: Automate every step of an email campaign, from testing to sending.
• A/B testing: Lastly, A/B testing is the process of running and monitoring tests in an email to determine which variant performs best. 

Not every email marketing tool is the same which is why I have curated these top email marketing platforms for businesses. 

Top 10 Email Marketing Platforms

Email marketing really is one of the greatest tools in the marketer’s toolkit. Most especially during the holiday. The problem is that there are so many different platforms out there. This makes it hard to know which one to choose.

Whether you are a small business owner trying to reach your audience or a large company seeking automation and analytics, picking the right email marketing platform is very important. 

Below is the list of the best email marketing platforms that will help create better relations, boost engagement, and achieve your goals with ease.

1. Mailchimp

Mailchimp is one of the most prominent email marketing service platforms. It’s simple to use and excellent for beginners. Its drag-and-drop email templates allow you to generate engaging and visually attractive emails within minutes. Its segmentation tool makes it simple and efficient for you to target the right audience with the correct message.

Mailchimp helps automate email marketing workflows through pre-built customer journeys and seamless data connection with other apps and web services. Its automation, analytics, and AI-powered capabilities can help you build successful email campaigns that increase customer engagement and conversions.

Why Mailchimp is Great for the Holidays:

• It has pre-designed festive templates.
• It has an easy-to-use drag-and-drop editor.
• It has affordable plans for businesses of all sizes.

2. Klaviyo

One of the top email marketing automation platforms is Klaviyo, which offers mobile push, SMS, email, and other features that let you interact with your clients in a smooth, cross-channel manner. Its email marketing package supports A/B testing, pre-made, editable templates, real-time personalization and segmentation, sophisticated reporting features, and more. You can also use pre-built automatic workflows or develop new ones for welcome emails, cart reminders, shipping updates, and other emails.

Why Klaviyo is Great for the Holidays:

• Personalized product recommendations
• Automated cart abandonment emails
• Gain deep customer insights to optimize your campaigns.

3. Constant Contact

Constant Contact is a complete email marketing platform that also helps you with social media and SMS marketing, event creation, and promotion.

Its important features include email tracking software that offers insightful data on important metrics. Constant Contact is also an automation builder that automates routine tasks and builds customized client journeys.

Why Constant Contact is Great for the Holidays:

• Built-in social media integration
• Tools for event promotion are available for holiday sales or gatherings.
• Ensure your emails reach inboxes with high deliverability rates.

4. Campaign Monitor

Companies use Campaign Monitor, a low-cost email marketing tool, to create and manage successful campaigns. It provides a no-code, drag-and-drop interface as well as developer resources for HTML-savvy marketers. Other features of Campaign Monitor include customizable templates, automation, and embeddable countdown timers.

Why Campaign Monitor is Great for the Holidays:

• Beautiful, holiday-ready templates
• Easy-to-use design editor
• Comprehensive analytics to track holiday sales

5. MailerLite

MailerLite is an email marketing tool designed for bloggers, entrepreneurs, and small enterprises. Also, MailerLite features drag-and-drop editors, basic automation tools such as drip campaigns and segmentation, and a customer service system that allows users to reach an agent within approximately five minutes, as stated on its website. It is well-known for its affordable and user-friendly design. MailerLite is also compatible with pop-ups and landing pages.

Why MailerLite is Great for the Holidays:

• Simple drag-and-drop editor
• Affordable pricing for small businesses
• Built-in survey tools for holiday feedback

6. Drip

Drip is an e-commerce marketing automation tool that helps online retailers create personalized email campaigns. It provides multi-channel marketing capabilities and automated workflows.

Drip’s data-driven insights enable companies to design customized experiences according to customer behavior. 

Why Drip is Great for the Holidays:

• Personalized email campaigns for holiday shoppers
• Revenue attribution is used to track campaign performance.
• Pre-built workflows for faster setup

7. ActiveCampaign

ActiveCampaign is a customer experience automation platform that combines email marketing, CRM, and sales automation. It allows businesses to develop customized marketing experiences that save users time by integrating across several channels, such as social media, SMS, and email. 

According to some ActiveCampaigncase studies, their clients’ revenue increased by tens of thousands of dollars. Additionally, ActiveCampaign assists you in monitoring and documenting user actions on your website and applications so that you can initiate marketing automation when it’s most suitable.

Why ActiveCampaignis Great for the Holidays:

• Flexible automation for personalized touches
• Segmentation tools to target specific audiences
• Integrates with dozens of e-commerce platforms

8. Zoho Campaigns

Zoho Campaigns is an email marketing tool that streamlines outreach activities. It is a component of a broader suite of more than 50 Zoho products, which includes sophisticated automation and tools for developing appealing campaigns.

Users can use A/B testing to optimize send sentences and segment audiences for more focused messaging. Zoho Campaigns’ ability to integrate with other Zoho apps makes it ideal for small and medium-sized enterprises seeking to grow their reach. 

Why Zoho Campaigns is Great for the Holidays:

• Seamless integration with Zoho CRM
• Pre-built holiday email templates
• Budget-friendly for small teams

9. ConvertKit

ConvertKit is an email marketing tool made for content producers, including podcasters, bloggers, and internet business owners. With an emphasis on automation and simplicity, it enables users to segment audiences, build email lists, and develop automated email funnels to cultivate subscriber connections.

ConvertKit’s features include customizable forms, landing pages, and tagging systems for delivering personalized information. Small businesses prioritizing audience growth and content production are the target audience for ConvertKit.

Why ConvertKit is Great for the Holidays:

• Great for storytelling and nurturing subscribers
• Tag-based segmentation for tailored messaging
• Holiday-focused templates

10. AWeber

AWeber provides tools for creating subscriber lists, customizing emails, and automating follow-ups. Its writing assistant uses AI to create expert copy and unique marketing strategies. AWeber can service a wide range of clients thanks to additional capabilities, including e-commerce pages, landing page builders, and online push alerts. 

Why AWeber is Great for the Holidays:

• Ready-to-use email templates
• Automated follow-up emails for consistent engagement
• Affordable pricing, even for beginners

Frequently Asked Questions

1. What are email marketing platforms?

Email marketing platforms facilitate the creation and monitoring of email marketing programs for enterprises. In an attempt to engage with clients, these software applications enable users to create content, divide mailing lists, and monitor analytics. 

2. What are the top five email marketing platforms?

Among the best email marketing platforms are:

• Mailchimp
• Klaviyo
• Campaigner
• Brave
• Constant Contact

3. What are the best examples of email marketing platforms?

Popular email marketing platforms include MailChimp, Campaigner, and Klaviyo.

Choose the “Right” Email Marketing Platform

This holiday is an excellent opportunity for you to connect with your target audience. You can end the year on a high note and possibly even have a record-breaking sales season if you use the right email marketing platform and create campaigns that connect.

So, what exactly are you waiting for? One email at a time, start your holiday campaigns, and spread the cheer!