Building a business from scratch is not an easy task at all. To move the enterprise from imagination to reality, a lot of processes are involved. First, you come up with the perfect idea; check out its validity and profitability. Then, you have to supervise product development, after which you finally launch your startup. As though these critical activities weren’t enough, marketing throws itself in the mix. Now, marketing is not for the fainthearted and that’s where marketing automation...
