8 Best CRM for Email Marketing in 2025

Choosing the right CRM for email marketing can be a migraine-inducing process. There are dozens of CRM software available today. And with so many to choose from, it’s no surprise that people get overwhelmed. 

To help you decide which is the best CRM software for email marketing, we’ve created this article. In it, we’ll be reviewing some of the biggest names in the CRM industry. 

Let’s find out which one is actually worth your money.

Need help automating your email marketing process? At Techdella, we help companies create and implement effective email marketing strategies. 

We’ll handle the nitty-gritty stuff while you focus on growing your business.

What is CRM in Email Marketing? 

Customer Relationship Management (CRM) in email marketing is the use of email marketing software to track and optimize customer relationships.

There are many platforms available that provide CRM for email marketing. These platforms allow you to segment your audience, automate email sequences, and lots more.

Let’s check them out!

8 Best CRM for Email Marketing in 2025 

There’s a long-standing debate on the best CRM for email marketing. CRMs have become an essential part of any email marketing strategy. This makes choosing the right CRM for email marketing a big decision. 

In this section, we’ll be showing you the top options. This will help you make a decision that’s best for you and your business. 

Here are the best CRM tools for email marketing:

1. HubSpot CRM

HubSpot is one of the biggest names in the CRM industry. And with good reason. 

The incredible software has proven time and time again why it’s a top choice for many startups. HubSpot is a powerhouse of features with several marketing automation tools available. 

With it, you can track your customer’s journey and nurture potential leads. It allows you to seamlessly guide your customers down the sales pipeline. 

It also offers a free plan with enough features to help you start your email marketing journey. HubSpot is a great CRM for email marketing. It integrates with major platforms like Gmail, Slack, WordPress, Zapier, and more.

Key Features:

• Free plan loaded with useful features
• User-friendly interface with a drag-and-drop email automation builder
• Customer journey tracker and other detailed analytics
• Sales and marketing tools all in one place 
• Personalized emails sent out in sequences to nurture leads 

2. Salesforce 

People have always compared HubSpot to Salesforce. The two are often seen as the biggest players in the CRM industry. And we have an article all about that comparison.

Find out which CRM for email marketing comes out on top in our HubSpot vs Salesforce article.

But for now, let’s focus on why Salesforce is a great choice for you. Not whether or not it beats HubSpot for the top position.

Salesforce is a beloved email marketing CRM software for many reasons. The platform knocks several CRMs out of the park in terms of features and functionality. Its Sales forecasting feature uses AI insights to predict the outcome of a deal. 

Key Features:

• AI-powered email marketing tools
• Seamlessly integrates with email platforms
• Detailed analytics on leads and contacts 
• Next level customization
• Manage marketing efforts across multiple channels

3. Mailchimp

If you’re looking to simplify your email marketing process then Mailchimp is the way to go. The platform offers tools to help you at every stage of the process. From planning to automating to scheduling email campaigns.

Mailchimp offers mostly email marketing services. However, its CRM features make it a good choice for startups and small businesses. 

It helps to manage the basics of email marketing like landing page creation. And the complexities of customer relationship management like customer journey tracking. These features combined make it an incredible CRM for email marketing.

Key Features:

• Customer targeting and journey tracking
• Email templates available
• Landing page and signup creator to help build your email list
• AI features to create content
• Email campaign creation and automation

4. ActiveCampaign 

ActiveCampaign is arguably the best software for email personalization. Its Smart automation feature studies customer behavior. Then creates campaigns that align with that behavior. This gives you a deeper insight into your customers.

The platform takes things a step further by offering drip campaign automation and templates to get you started.

ActiveCampaign also improves email segmentation. It allows you to divide your audience and create email sequences for specific groups. It wouldn’t be wrong to call it the best CRM for email marketing campaigns. 

Key Features:

• Email personalization with AI
• Advanced sales and marketing automation features
• Customer behavior and journey tracking
• Seamless integration with several platforms
• Email Segmentation

5. Zoho CRM 

Zoho CRM is perfect for startups who are on a budget but want to see results. It is often thought of as the most affordable CRM for email marketing.

It offers a range of email marketing solutions. These include email marketing automation and advanced analytics. But Zoho’s features don’t stop at email marketing alone. The software also has sales and customer service functions.

Zoho’s CRM is an extension of the entire platform. This means there are several other features available. One that stands out is its product management feature.

With Zoho, you can manage your customer relationships and your team.

Key Features:

• Email automation and segmentation
• Affordable for small businesses and startups
• Detailed analytics let you measure ROI
• Email metrics tracker
• Several email templates to choose from

6. Pipedrive 

This CRM for email marketing focuses on automating the sales pipeline. It has advanced features that allow you to create a visual pipeline. With this, you can manage your customer’s journey.

Pipedrive also incorporates sales and product management features. And it integrates seamlessly with several platforms like Google, Asana, and more.

Key Features:

• Manage multiple sales pipelines
• AI-powered insights for research and recommendations
• Deal forecasting 
• Email metrics tracking
• Email marketing automation and segmentation

7. Freshsales 

Freshsales is a user-friendly CRM for email marketing. It provides email automation tools to make your workflow more efficient. The Freshsales interface is easy to understand and navigate. This makes it a top choice for most small businesses.

The AI feature on Freshsales is another great part of the platform. It scores leads, letting you know which contacts to give priority to. 

Freshsales also rivals Zoho CRM for the position of most affordable CRM for email marketing. This software has a free plan and affordable pricing tiers. 

Key Features:

• AI-powered insights for lead scoring and sales forecasting
• Create and manage customer pipeline
• Integration with other tools
• Affordable pricing
• Highly customizable

9. Klaviyo 

The growing popularity of Klaviyo has not gone unnoticed. Unlike the others on this list, Klaviyo isn’t actually a CRM software. It’s an ESP (Email Service Provider) with CRM features.

So how is it that an ESP is competing with CRMs for the top spot? Why is Klaviyo so popular?

Klaviyo is an email marketing platform specifically designed for e-commerce businesses. It offers incredible SMS and email automation features. These features help businesses manage customer relationships.

In this way, Klaviyo functions like a CRM for email marketing. It also integrates with some of the best e-commerce platforms out there. 

Key Features: 

• Advanced features for e-commerce email marketing
• AI insights for email personalization and segmentation
• Detailed analytics for customer journey tracking
• Customizable templates available 
• Integrates with e-commerce platforms

Conclusion

To choose the best CRM for email marketing, you need to consider what you’re trying to achieve. Take the time to define your goals. That way, you know which platform aligns with what you want.

Ready to kick start your email marketing journey? Techdella is here to help you do that. We have a range of services and tools to help you get started.

Reach out to us today!