The Best B2B SaaS Growth Marketing Strategies for 2025

B2B SaaS growth marketing is a process that takes consistent refining. You can’t just create a strategy and then leave it out in the cold to survive on its own. 

Just like you need to nurture your leads, you also need to nurture your strategy: Try new growth marketing plans, combine common tactics, and refine as you go. That’s how you create a B2B SaaS growth marketing strategy that actually works. 

Let’s zoom in on the “common tactics” because that’s what we’ll be covering in this article. We’re giving you our pick of the top 9 B2B SaaS growth marketing tactics. 

Top B2B SaaS Growth Marketing Strategies for 2025

Growth marketing for SaaS brands is when you know which strategies work best. Here are 9 of the best SaaS growth marketing strategies out there: 

1. Leverage Account-Based Marketing (ABM) 

This SaaS growth marketing strategy involves targeting high-value clients with personalized messaging. Here, the bulk of your resources goes into creating campaigns that speak directly to your most valued accounts. These are the accounts that are most likely to convert.

ABM is a powerful growth strategy and when used right, your SaaS business can boost revenue and build stronger relationships with the people who matter most to your business growth. 

2. Use SEO and Content Marketing 

A solid SEO strategy will get your SaaS product in front of the people who need to see it the most. Many SaaS brands struggle with SEO because they make the mistake of churning out content without a strategy. You can’t just set up a blog and start posting whatever comes to mind. 

Success with SEO takes tact, especially with Google’s ever-changing algorithm. But despite all the changes, the three pillars of a great SEO strategy remain the same: keyword research, search intent, and quality content.

You can use SEO tools like SEMrush and Ahrefs to find relevant high-opportunity keywords for your brand. Target long-tail keywords and focus on search intent. Let that guide the direction of your post. And most importantly, always produce quality content.

3. Implement Paid Ads 

Paid SaaS Ads shouldn’t be your last-ditch attempt to gain customers if SEO fails. Instead, the two strategies should work hand in hand to help you achieve growth for your SaaS business. 

Platforms like Google and Meta Ads help you target specific keywords and people, giving you the chance to increase visibility and outrank your competitors (Sponsored posts come up first on Google SERPs).

Effective SaaS Ads help your target users who are more likely to convert by bidding on high-intent keywords. You can also retarget users who dropped off your sales funnel at some point. 

4. Try Influencer and Partner Marketing 

Influencer marketing is a simple B2B growth marketing strategy that goes a long way. The right partnership with the right influencer can take your SaaS product from an unknown software to a must-have one. 

When choosing an influencer for this strategy, you want to pick someone whose audience aligns with your target audience. Think about how Nike has so many influencer partnerships with athletes. People who are fans of athletes will be likely to buy sneakers, especially ones promoted by their favorite sports star. 

Let’s bring it back to your SaaS product. For example, you run a productivity software that helps busy CEOs manage their time. A strategic influencer partnership with the CEO of a popular startup declaring how much time your product has saved him would do wonders for your brand.

And if your marketing budget can’t handle that just yet, then consider partner marketing which involves a mutually beneficial relationship. 

5. Utilize Email Marketing Automation 

Automating your email marketing campaign helps you nurture leads by creating a sequence of emails to take them through your sales funnel. 

You can also use this strategy to retain your current users by keeping them engaged with helpful content, product updates, and discounts. Automation helps you scale and optimize your B2B growth marketing strategies.

6. Launch a Referral Marketing Program 

Referral marketing lets you turn your current users into promoters of your software. This strategy is all about leveraging your existing network by encouraging users to refer your product to their friends and family. 

It helps you acquire customers without spending money on marketing. While most referral programs are incentivized, your incentive doesn’t have to be money. You can offer free access to premium features in exchange for referrals. As a B2B SaaS growth marketing strategy, this is genius.

Your existing customers help you gain more customers and receive premium features in return. This gets them hooked on your software and makes it more likely for them to stay on as paid premium users. 

7. Host Online Events 

Showing up online goes beyond posting on your blog or LinkedIn. While those are both important, there’s nothing quite like sharing your expertise directly with your audience. 

You can do this by hosting online events like webinars. This allows you to display thought leadership, builds authority, and shows your audience why your product is the best fit for them. 

8. Show up at Physical Events

Physical events like industry trade shows give you the unique opportunity to connect with key decision-makers at your target companies. It’s also a chance to boost brand awareness, exposure, and recognition. 

When you socialize at events like this, you build new relationships with potential clients and strengthen existing ones. In this somewhat relaxed setting, you can connect with people without things feeling rigid and formal. This allows for deeper connections.

9. Share User Generated Content

User-generated content works well as a B2B SaaS growth marketing strategy because it shows your audience that your product is authentic. When real people share how your SaaS product has changed their lives for the better, you get what regular content just can’t give you. And that is social proof. 

Social proof encourages engagement with your brand, boosts market credibility, and allows you to reach your audience in different ways across a variety of platforms.