TechDellaBusiness Guide, Marketing Guide, eCommerce Insights1 year ago10.3K Views
E-commerce analytics is the process of collecting, analyzing, and interpreting data from an online store to make data-driven decisions and increase online sales. It tracks metrics like customer behavior and sales, and provides insights to optimize marketing strategies, improve customer experience, website performance, and increase overall profitability.
Some common metrics that eCommerce businesses might track include website traffic, conversion rates, average order value, customer lifetime value, and customer acquisition costs.
E-commerce analytics tools are software that help track, interpret, and analyze customer behavior, website performance, sales data, and marketing efforts.
Most of this article’s features, Pros, and Cons are Trust Radius and Get App reviews.
This is an analytics tool from Google that can be used to track and analyze actions on a website, such as the number of visitors, the number of page views, and the site’s bounce rate.
The Google Analytics tool is by far the most popular eCommerce analytics tool. If you’re new to the world of e-commerce analytics, the free tool Google Analytics can be a great place to start. Best for advertising and marketing professionals andeCommerce business owners who are using Google Analytics already, and who want to analyze their website traffic and receive some additional eCommerce insights.
Google Analytics is used to track eCommerce metrics such as session duration, pages per session, and the bounce rate of individuals using the site, along with the information on the source of the traffic.
Free
Woopra is an eCommerce analytics tool that changes the way businesses think about, analyze, interact with, and keep their customers. The platform is built to help companies improve and grow through a customer’s lifecycle.
Woopra is integrated with 50+ platforms like Slack, Google Ads, Facebook, HubSpot, Google Drive, Dropbox, Mailchimp, Azure, and Customer.io. It is designed for analyzing and optimizing the total customer experience.
Difficult setup and visualization for custom reports and dashboards
Paid plan starts from $349/month
The clicky analytic tool is used by several websites all over the world for monitoring, analyzing, and reacting to their traffic in ‘real-time’.
It is also suitable for all types of businesses that need multiple site monitoring and have specific goals.
Pricing ranges from FREE to a monthly subscription of –
Mixpanel is a user experience optimization tool that helps you understand user behavior on your eCommerce store. It lets organizations better understand their consumers by using conversion funnels and retention cohorts to analyze their behavior.
Mixpanel’s free version allows tracking 100k monthly users with unlimited historical data, reports, and monitoring & alerts.
The growth plan starts at $25/month
Kissmetrics is a customer-engaged analytical platform that helps businesses understand their customers and provide insights with metrics such as site searches, email campaign automation, average revenue per person, and visit-to-purchase conversion rate.
Silver is $299 per month,
Gold: At $499 per month,
This is a popular heat map analytics tool that provides visual behavior insights, in-the-moment user feedback, and one-to-one interviews—all in one place.
Hotjar connects the dots between what your users do and why, so you can confidently create and optimize user experiences that convert.
There should be capabilities to do numerous session recordings on different areas of the site at once.
Basic is free while Plus costs $39 per month
Business costs $99 per month
Advanced costs $199 per month
This is a powerful analytics tool that allows you to track and analyze your website data for free.
Heap offers a comprehensive suite of analytics tools and features that help product teams make data-driven decisions.
It allows customer success teams, marketers, and product managers to track user interactions with the product across all touchpoints in the user journeys.
Free and paid plans, starting from $3600 annually.
This is an analytics tool that captures every customer session on websites and mobile apps.
Glassbox captures and analyzes 100% of interactions and technical events across your digital channels, giving marketing and e-commerce teams a total understanding of what inspires your customers to convert—or prevents it.
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting, and web experience management.
It is primarily used by large enterprises with complex attribution requirements.
Free $24.00 per month Paid plan
Glew is a tool that’s better for larger eCommerce stores that have 10-25 different marketing channels.
With Glew, you can track sales performance from multiple platforms and schedule and automate reports for better communication across teams, like a daily snapshot, a high-level performance review, and a detailed advertising report.
Very visually impressive analytics look great in the sales pitch
The tool is a bit complex
Starts at $79/month, billed annually.
Supermetrics pulls data from different sources into destinations such as Google Analytics, Facebook, PPC, and SEO tools, and loads it into these destinations. It integrates your data from 150+ platforms and makes it analysis-ready in your go-to reporting and analytics tools. Typical customers are Freelancers, small businesses, mid-size businesses, and large enterprises.
If you’re looking to turn that data into powerful content strategies that actually drive traffic and conversions, our content marketing service can help you make the most of your insights.
Here are some well-known eCommerce business examples:
Popular online business ideas include:
A typical e-commerce business plan includes:
Yes! An e-commerce business plan template provides structure and ensures you include all critical sections. Customize it to reflect your business's unique aspects.
Understanding the difference between growth vs. scaling is essential for every entrepreneur. Both strategies have their respective roles, and determining which one best suits your business needs can be crucial.
So, take a moment to assess your goals, resources, and the current market condition. This reflection will help you select the best path forward for achieving long-term success in your business.
At Techdella, we’re all about empowering businesses and startups with the tools, tips, and insights they need to thrive. From tech trends to marketing strategies, social media hacks to website tips, we break it all down in a fun, easy-to-digest way. Let’s innovate, grow, and win together!
Learn11 hours ago
Blogging Business Blog Niches Business Growth Business Guide Business Ideas Business Owners Business plan Cybersecurity Digital Marketing Digital Products Domain Names Early stage entrepreneurs ecommerce eCommerce Marketing Email Marketing Email marketing tools Entrepreneur’s Guide Featured Holiday Marketing Holiday promotions Influencer Marketing Marketing Marketing Campaign Marketing tools Mobile App Business Mobile Apps Monetization Tips Popular Promotions SaaS Business SEO seo for startups SEO Marketing Small Business Guide Social Media Campaign Social media marketing Software Business Startup Guide Startup teams startup tools Tech Startups VPN Website Hosting Website Monetization WordPress Hosting