What is a Cold Email Campaign? Examples and Software

Your cold email campaign needs work.

There, I said it!

I know you don’t want to hear it but it’s the truth. Thankfully, this article is the solution to that very problem. 

We’ll be showing you successful examples of cold email campaigns. And automation software that you can use to streamline the whole process. 

But before getting into it, we have to clarify what a cold email campaign actually is. 

What is a Cold Email Campaign?

A cold email campaign is a series of emails that you send to potential clients or customers. This email series is also referred to as a cold email drip campaign. 

The email must be highly personalized because you’re sending it to people who have not interacted with you before. 

Making your cold email outreach campaign personalized ensures that your email isn’t ignored. The goal of this campaign is to introduce the product or service you offer.

You can learn more about cold email copywriting in this detailed article.

In this article, we’ll be looking at incredible cold email campaign examples to help you write emails that convert. 

If you want emails that convert, then look no further than Techdella. We help businesses create cold email campaigns that actually get responses.

Cold Email Campaign Examples 

In this section, we’ll be looking at cold emails that are capable of successfully converting. The cold email campaign examples below are a perfect guide for writing your own emails.

Let’s get right into it! 

1. The Personalized Introduction Email

Why does this work?

• The email mentions the recipient’s name and company achievements
• Clear CTA
• Balances friendliness with professionalism

2. The Value-Driven Outreach Email

Why does this work?

• Intriguing subject line
• The opening addresses the recipient’s pain point
• Clear value proposition

3. The Follow-Up Email After No Response

So you’ve sent the first email but you haven’t gotten a response. Well, it’s time for a follow-up!

Why does this work?

• Acknowledges that the recipient is busy
• Get straight to the point of the email 
• Flexible CTA

What Are the Best Cold Email Campaign Software and Tools?

Cold email marketing campaigns can do wonderful things for your business. They help you generate leads, nurture prospects, and drive sales. But there’s a way to take things a step further.

This is where cold email software comes into play. With the right software, you can automate your emails and ensure high deliverability.

Now let’s take a look at the best cold email tools available. 

Saleshandy

A list of cold email software just wouldn’t be complete without mentioning Saleshandy. This powerhouse platform focuses on making the cold emailing process as simple as possible. 

Saleshandy allows you to schedule and send personalized email sequences. It also provides real-time tracking and advanced analytics. And it doesn’t stop there! The platform also automates follow-ups. This makes it easy to manage your leads.

Key Features:

• Automated outreach and follow-ups
• Email tracking and engagement analytics
• B2B lead finder
• High email deliverability 

Woodpecker

Woodpecker is another great software for automating the cold email process. This platform is particularly suited for teams. It allows you to invite an unlimited number of team members. This smoothens out the workflow and enhances efficiency. 

It’s also one of the most affordable cold email campaign software. And it places a high priority on personalization. Woodpecker provides AI-powered email generation and A/B testing. It’s a great tool to help refine your outreach strategy.

Key Features:

• Email personalization features
• AI assistance for email generation
• Automated responses and follow-up sequences
• Unlimited email verification 

Instantly.ai

Scalability and deliverability are the two features that make Instantly.ai stand out. Deliverability is one of the biggest challenges of a cold email marketing campaign. One wrong move and your carefully crafted email could end up as spam.

Instantly.ai addresses this problem with its advanced warm-up techniques. This ensures your emails land in inboxes instead of spam folders.

This software also allows you to add as many emails as you want. It’s the perfect tool for businesses looking to scale their cold emailing efforts.

Key Features:

• AI-driven email warm-ups
• Email verification
• Beginner-friendly interface
• Built-in lead generation tools

Apollo.io

Apollo.io boasts of being an all-in-one platform. With it, you can automate your cold email campaign with powerful analytics. Its features guide you through the cold email process. From lead prospecting to nurturing to sealing the deal. And follow up!

It also provides a vast B2B contact database, which is arguably its biggest selling point.

Key Features:

• Large database of B2B contacts
• LinkedIn integration
• Free plan
• Detailed analytics available on paid plans

How to Choose the Right Cold Email Campaign Software for Your Business

There are so many tools available. We only listed four. But there are thousands of cold email campaign software out there. 

With thousands to choose from, selecting the best one can feel like a daunting decision. So here are a few factors to consider before you make that decision:

• Automation & Scalability: Look for software that allows you to send bulk emails. 
• Email Deliverability: Choose one that keeps you out of the spam folder.
• Personalization Capabilities: Personalized emails boost engagement rates. 
• Integrations: The software you choose should seamlessly integrate with your CRM.
• Analytics & Tracking: There’s no point to any of this if you’re not keeping track of progress. You need to know what’s working so you can improve if you need to. 

Cold Email Campaign FAQ

What is the 12-second rule for emails?

Like its predecessor—the 5-second rule—the 12-second rule tells you how much time you have. It’s an email marketing idea that says you have only 12 seconds to capture the recipient’s attention with your email. 

How do I send a cold email without spamming?

To avoid spamming, your emails need to be highly targeted and relevant to the recipient. Personalizing your emails and offering clear value are great ways to achieve this.

Is it bad to cold email?

Cold emailing is not inherently bad. As long as you approach it ethically, you’ve done nothing wrong. 

Sending irrelevant, unwanted, or unhelpful emails is wrong. But if you offer value, then your cold emails are good.

How do I send someone 1000 emails?

You can do this with email automation software. These platforms allow you to send bulk emails while maintaining a personalized tone in each one.

Conclusion

Cold email campaigns are a great tool for business growth. They help you build strong relationships and generate leads.

It takes time to master the art of sending the perfect cold email. But with time, your emails will convert your leads. 

If you want to skip the trial and error part, then let Techdella handle your cold emails. Reach out to us today!