Email marketing has remained one of the best ways to connect with your audience, build relationships, and drive sales. However, as your business scales, performing all email-related tasks manually starts to get tiresome and inefficient. That's where automation in email marketing comes in. This, while saving time, could also be one surefire way of improving the conversion rates because you will be sending the right message to the right person at the right time. This guide is going to show how to automate email marketing and strategies that will help in increasing conversions.