Starting an online business requires choosing the right foundation. Whether you’re selling ebooks, online courses, software, or digital art, selecting the best platforms to sell your digital products can make or break your success as a digital entrepreneur.
Selling digital products online has become one of the most profitable business models in the creator economy. With minimal overhead costs, unlimited scalability, and global reach, digital product sales offer tremendous opportunities for creators, educators, and entrepreneurs alike. See our previous article on how to sell a digital product.
If you’ve been thinking of selling digital products, but are unable to choose and decide on the platform that suits your business, then this is for you.
In this comprehensive guide, we’ll compare the top digital product selling platforms available in 2025, examining their features, pricing, pros, cons, and ideal use cases to help you make an informed decision for your business.
What are Digital Product Platforms?
Digital product platforms are ecommerce solutions specifically designed to help creators sell digital downloads, online courses, memberships, software, and other intangible products. Unlike traditional ecommerce platforms focused on physical goods, these specialized platforms handle:
- Secure digital product delivery immediately after purchase
- File hosting and storage for your digital content
- Payment processing with multiple gateway options
- License key generation for software products
- Automated email marketing for customer engagement
- Analytics and reporting to track sales performance
Why Sell Digital Products Online?
The digital product business model offers unique advantages:
- Low startup costs – No inventory, warehousing, or shipping expenses
- High profit margins – Typically 70-95% profit per sale
- Passive income potential – Create once, sell repeatedly
- Global scalability – Reach customers worldwide instantly
- Automated fulfillment – Products are delivered automatically 24/7
- No inventory management – Never worry about stock levels
Ready to launch your digital product store, but need a professional setup? TechDella specializes in building high-converting ecommerce websites optimized for digital product sales. Visit techdella to explore our web development services.
Best Platforms to Sell Your Digital Products: Top 10 Comparison
Here are the top ten platforms to sell your digital products online
- Payhip
- Gumroad
- Shopify
- Squarespace
- Woocommerce
- Sellfy
- Thinkific
- Podia
- Teachable
- SendOwl
1. Payhip – All-in-One Digital Selling Platform
Payhip is a platform for selling digital products online, including digital downloads, online courses, coaching, memberships, and even physical products. It’s perfect for creators who want an all-in-one solution without technical complexity.
This platform is like a one-stop shop for selling all kinds of products. It lets you do a lot, like having a website builder to sell your products and even adding them to an existing website.
It offers email marketing along with other marketing tools to promote your business, and you get paid for your sales immediately after a transaction has been completed.
Special Features
- Digital downloads with instant delivery
- Online course hosting with lesson management
- Membership sites for recurring revenue
- Built-in email marketing tools
- Affiliate program management
- Website builder included
- Customer reviews and testimonials
- Custom domain support on all plans
Pros
- Allows you to set up your affiliate program
- You can use your custom domain name with any plan.
- Sync customers to mailing lists
- Offer coupons and run promotional campaigns
- Decent Website builder
- Free Plan
- It is very easy to use.
Cons
- Limited Payment Options (PayPal and Stripe only)
- Lack of SEO tools.
- Limited design customization.
Pricing
Payhip offers three pricing plans. You get access to all features, even with their free plan.
- The Free Forever Plan is $0 per month +5% of every transaction fee.
- The Plus Plan is $29, which removes 2% from every transaction fee
- Pro Plan is $99 per month, with no transaction fee.
Best for: Creators and small businesses wanting an affordable, all-in-one solution with built-in marketing tools.
2. Gumroad – Simple Digital Product Marketplace
Gumroad is an eCommerce platform that allows creators to sell digital products, such as e-books, music, videos, software, and physical goods. It is one of the most popular and simple platforms for selling digital products.
One beautiful thing about Gumroad is that you can easily integrate it into your website and also use it as a standalone platform to sell your digital products and promote them on social media.
Gumroad is a good platform for beginners and those with only one product to sell because of its simplicity.
Special Features
- One-click checkout for maximum conversions
- Analytics and customer management dashboard
- Email marketing for audience building
- SEO optimization tools (See our article on Introduction to Search Engine Optimization for more information on SEO)
- License key generator for software
- Discount codes and promotions
- Subscription billing for recurring products
- Social media integration
Pros
- Very fast and simple to integrate
- It is best for beginners who need a platform to promote their business.
- Free plan and an affordable paid plan.
- It allows you to connect your online shop to your social media accounts.
- Set up your affiliate program and commission
- Supports dropshipping
Cons
- Gumroad does not support other payment options like Payoneer apart from PayPal.
- There is no custom domain in the free plan.
- Limited branding customization
- A 10% fee on the free plan can add up
Pricing
- Free Plan: No monthly fee, 10% transaction fee per sale
- Pro Plan: $10/month + 3.5% transaction fee (annual billing only)
Best for: Individual creators, artists, and writers who want the simplest way to sell digital downloads without technical hassle.
3. Shopify – Leading Ecommerce Platform
Shopify is one of the leading e-commerce platforms. It is best for selling manufactured products. It allows its customers to create eCommerce stores, both for digital and physical products.
With Shopify, you can manage your website, conduct marketing campaigns, manage shipping and fulfillment, set up payment services, review analytics, and more.
If you’re trying out a new business idea as a small business owner, Shopify offers a free trial, which is a great way to start.
Special Features
- Shopify Digital Downloads app for automated delivery
- Theme store with 100+ professional templates
- Point of Sale (POS) for in-person sales
- Inventory tracking and management
- Built-in blogging platform
- Comprehensive sales dashboard
- Extensive app marketplace (6,000+ apps)
- Multi-channel selling (social media, Amazon, eBay)
Pros
- Payment processing for both online and in-person sales
- Access to 24-hour customer support
- User-friendly and flexible
- Built-in SEO and marketing tools
- Multiple integrations that make it easy to customize your site.
- Great for dropshipping
Cons
- Shopify does not support email hosting.
- Pricing is expensive
- High processing fees
- Learning curve for beginners
- Apps and add-ons increase costs
Pricing
- 14-day free trial available
- Basic Plan: $39/month
- Shopify Plan: $105/month
- Advanced Plan: $399/month
Best for: Serious entrepreneurs planning to scale, businesses selling both digital and physical products, or brands requiring advanced customization.
Need expert Shopify setup and customization? TechDella’s ecommerce specialists can build and optimize your Shopify store for maximum conversions. Get started at techdella.
4. Squarespace – Beautiful Design-Focused Platform
Squarespace is a website builder that gives business owners the complete freedom to sell all kinds of physical and digital products. Some examples of Digital products sold on the platform are PDFs, E-books, and audio files.
Special Features
- Digital product sales (PDFs, ebooks, audio files)
- Blogging capabilities for content marketing
- Email newsletter integration
- Beautiful, modern templates (designer-quality)
- Built-in SEO features
- Mobile-responsive designs
- Audio file support for musicians
- Social media integration.
Pros
- Stunning, professionally designed templates
- Drag-and-drop editor (very user-friendly)
- Free custom domain with annual plans
- Excellent for brand-focused businesses
- All-in-one platform (hosting, domain, ecommerce)
- Strong blogging and content features
Cons
- You can’t switch templates after launch.
- Limited third-party integration.
- No multi-currency selling features.
- Less flexibility than open-source platforms.
- Digital product features are less robust than specialized platforms.
Pricing
- Personal Plan: $16/month (annual billing)
- Business Plan: $23/month (includes ecommerce)
- Commerce Basic: $27/month
- Commerce Advanced: $49/month
Best for: Designers, photographers, artists, and creative professionals who want beautiful branding and presentation for their digital products.
5. WooCommerce – WordPress Digital Product Plugin
WooCommerce is a free, open-source plug-in for WordPress. It converts a content-driven WordPress website into a store, complete with product listings, a shopping cart, and checkout, for users who want to sell online.
Special features
- Free and open-source plugin
- Unlimited digital downloads capability
- Advanced SEO capabilities (WordPress advantage)
- Payment gateway flexibility (50+ options)
- Extensive plugin ecosystem (1,000+ extensions)
- Analytics and reporting tools
- Order and inventory management
- Multi-currency support.
Pros
- Advanced built-in features and plug-ins.
- They are available for anyone to modify and improve.
- Both free and paid varieties of layouts for individual designs
- High scalability due to modular design.
- Supportive community.
- SEO friendly
- Inventory management
- Good Customer support
- Adequate security measures
Cons
- Its focus is on the US Market.
- For only WordPress websites.
- The many plugins available for WooCommerce can hinder excellent performance.
- Responsibility for updates and security.
- Set up more technical than hosted platforms
Pricing
- WooCommerce Plugin: Free
- WordPress Hosting: $6.95-$50/month depending on provider
- Domain Name: $15/year
- Premium Themes: $30-$100 (optional)
- Premium Extensions: Varies by functionality
Best for: WordPress users, developers, businesses wanting complete control and customization, or those planning to scale significantly.
Need a custom WooCommerce store built professionally? TechDella develops high-performance WooCommerce sites optimized for digital product sales. Contact us at techdella.
6. Sellfy – No-Website Digital Selling Platform
Sellfy is the #1 platform for selling digital products without a website. However, you can combine it with your website to have more control over design and brand presence. It is very easy to build your store at Sellfy. Sign up, add your digital products, customize your store, and start selling your digital products of all types and ranging from ebooks, videos, audio & music, or any other files like PSD, and AI, to physical products and Print-on-demand, to video streaming.
Sellfy is Ideal for creators and online businesses who hate complexity but want results.
Landing pages are all customizable. You can insert your logo, play with color schemes, and organize the layout.
Special Features
- Instant store setup (under 5 minutes)
- Digital product support (all file types)
- Print-on-demand integration
- Video streaming capabilities
- Built-in email marketing tools
- Embeddable “Buy Now” buttons
- Customizable landing pages
- Payment security and fraud prevention
Pros
- Built-in email marketing tools
- Easy-to-use visual builder
- Website embedded with a “Buy now” button
- Offers 24/7 excellent customer support.
- Upselling and cart abandonment features
- Product bundling capabilities.
Cons
- Sellfy does not allow an Affiliate program set-up
- Limited customization options.
- Limited integrations
- Higher pricing for feature access
Pricing
- 14-day free trial available
- Starter Plan: $19/month
- Business Plan: $49/month
- Premium Plan: $99/month
Best for: Creators who hate complexity, digital artists, musicians, and entrepreneurs who want results fast without technical learning curves.
7. Thinkific – Premier Online Course Platform
Thinkific is one of the most popular online course platforms for educators, coaches, and trainers who want to create, market, and sell digital learning products at scale.
Special features
- Unlimited courses and students (all plans)
- Customizable course website themes
- Video, text, and downloadable content support
- Quiz and assignment creation tools
- Student certificates upon completion
- Built-in marketing tools
- Learning communities for engagement
- Custom mobile app (higher plans)
Pros
- Offers a free plan
- Excellent customer service,
- Offers different payment methods at checkout.
- No transaction fees.
- Advanced course creation features
- Student progress tracking
- Drip content scheduling
Cons
- No blogging tool
- Limited funnel/landing page builder
- Email marketing requires integration
- Course-focused (not for general digital products)
Pricing
- Free Plan: $0 (10% transaction fee)
- Basic Plan: $49/month
- Start Plan: $99/month
- Grow Plan: $199/month
- Expand Plan: $499/month
Best for: Course creators, educators, consultants, and coaches building comprehensive learning experiences and online education businesses.
8. Podia – All-in-One Creator Platform
Podia is the best platform to sell online courses, downloads, webinars, and other memberships based on subscriptions.
There’s support for email and affiliate marketing, and you can add a live chat widget to engage potential customers.
Special Features
- Unlimited digital products and courses
- Webinar hosting capabilities
- Email marketing tools built in
- Live chat widget for customer engagement
- Affiliate marketing program management
- Membership sites for recurring revenue
- Blog builder included
- Community features for engagement
Pros
- Allows users to upload unlimited files and videos.
- No transaction fees.
- 24/7 Support via live chat or email.
- Offers course membership plans.
- Offers webinars and live events.
- Beginner friendly
- Migration support from other platforms
- Built-in email marketing
Cons
- No free plan, only 14-day trials
- Doesn’t support physical products
- Lacks advanced features.
- Limited design customization
- Analytics could be more detailed
Pricing:
- Free Plan: $0 + 10% transaction fee
- Mover Plan: $33/month (annual: $390/year)
- Shaker Plan: $75/month (annual: $790/year)
- Earthquaker Plan: $166/month (annual: $1,790/year)
Best for: Full-time creators, coaches, and educators who want everything in one place, courses, downloads, memberships, email marketing, and community.
9. Teachable – Education-Focused Digital Platform
Teachable is a no-code platform for creators who want to build more impactful businesses through courses, coaching, and digital downloads. It is one of the best platforms for selling educational and knowledge-based digital products online.
Special features
- Sales tracking analytics and student insights
- Affiliate program support
- Multiple instructional media (video, audio, PDF, quizzes)
- Certificate management system
- Billing and invoicing automation
- Advanced theme customization
- Integrated payment processing
- Custom domain support
Pros
- Access to live chat and email support
- Beginner friendly
- Offers a free plan
- Robust course creation tools
- Student management features
- Compliance and tax tools
- Zapier integrations
Cons
- Limited control over the design of your course
- Transaction fees on lower plans
- Less flexible than competitors
- Email marketing requires integration
Pricing
- Free Plan: $0 + $1 + 10% transaction fee per sale
- Basic Plan: $59/month + 5% transaction fee
- Pro Plan: $159/month + 0% transaction fee
- Pro+ Plan: $249/month + 0% transaction fee
Best for: Educators and trainers focused exclusively on building online course businesses with established audiences.
10. SendOwls – Digital Product Delivery Platform
SendOwl is a user-friendly digital product delivery platform that helps creators and entrepreneurs sell digital goods like eBooks, courses, software, memberships, and more directly from their website or social media. It offers seamless checkout experiences, secure file delivery, and powerful automation tools to manage everything from discount codes to drip content.
With built-in affiliate marketing features, multi-currency support, and integrations with platforms like Stripe, PayPal, and ConvertKit, SendOwl makes it easy to monetize digital content without technical hassle, perfect for anyone looking to sell smarter and faster online.
Special features
- Secure digital file delivery
- Advanced analytics and insights
- Affiliate marketing program tools
- Discount and coupon management
- Multiple payment gateways (Stripe, PayPal)
- Drip content for courses
- License key generation
- Cart abandonment recovery
Pros
- Flexible payment options and subscriptions
- Very easy to use
- Integrates with popular marketing tools
- PDF stamping for copyright protection
- Supports subscription products
- International payment support
Cons
- Limited customer service delivery
- No community groups
- Limited template customization
- Fewer features than all-in-one platforms
Pricing
- The SendOwl Starter Plan has a 3-month free trial.
- Starter Plan: Free with 5% order management fee per sale
- Standard Plan: $15/month + 5% fee
- Premium Plan: $24/month + 5% fee
- Business Plan: $39/month + 5% fee
Best for: Creators who already have a website and need reliable digital product delivery without the complexity of a full ecommerce platform.
Maximizing Success on Digital Product Platforms
Once you’ve chosen your platform, implement these strategies to maximize digital product sales:
1. Optimize Product Listings
- Write compelling, keyword-rich product descriptions
- Use high-quality preview images and mockups
- Include detailed feature lists and benefits
- Show customer testimonials and reviews
2. Implement Smart Pricing
- Research competitor pricing in your niche
- Test different price points
- Offer bundles and packages for higher value
- Create limited-time discounts strategically
3. Build Your Email List
- Offer free lead magnets to capture emails
- Nurture relationships through valuable content
- Promote products to your list regularly
- Segment audiences for targeted campaigns to boost engagement and conversions.
For practical tips on how to do this effectively, check out our guide on strategies of email list segmentation.
4. Leverage Content Marketing
- Start a blog related to your products
- Create YouTube videos demonstrating value
- Share helpful content on social media
- Build authority in your niche
If you’d like to understand how content marketing can help your business stand out even more, check out this guide on how content marketing can increase brand awareness.
5. Focus on Customer Experience
- Provide clear product instructions
- Offer excellent customer support
- Request feedback and reviews
- Create a seamless purchase experience
Need help building a comprehensive marketing strategy for your digital products? TechDella offers digital marketing services including SEO, content strategy, and conversion optimization. Explore our marketing services at techdella.
Frequently Asked Questions
What is the best platform to sell digital products for beginners?
Gumroad and Payhip are the best platforms for beginners because they offer a simple setup, free plans, and require minimal technical knowledge. Both allow you to start selling digital products online within minutes.
Can I sell digital products without a website?
Yes! Platforms like Gumroad, Payhip, and Sellfy allow you to sell digital downloads without building a full website. They provide hosted storefronts you can share via social media or email.
What’s the difference between course platforms and digital product platforms?
Online course platforms (Thinkific, Teachable, Podia) specialize in educational content with features like lessons, quizzes, and certificates. Digital product platforms (Gumroad, Payhip) focus on simple file delivery for ebooks, templates, software, and other downloads.
Let’s Wrap it Up!
Apart from the eCommerce platforms listed above, we have numerous other platforms like Creative markets, Easy digital downloads, Member press, ClickBank, Digital product delivery, Bigcommerce, Kajabi, Fastspring, and so many others.
There are important factors to consider when choosing a platform to sell your digital products, especially as a beginner. Make sure it is user-friendly, budget-friendly, and easy to set up and manage. Also, ensure it is SEO friendly and has third-party integrations.
The best platforms to sell your digital products, outlined in this article, have the important features needed to sell your digital products.
Feel free to explore these websites, share your thoughts, and let me know what you think about them.
And if you’re unsure which platform is the right fit for your business, or you simply want expert guidance on how to start strong, book a free discovery call with us today. We’ll help you choose the best option and map out a strategy that works for your goals.
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